Global Media. Communication Around The World. Media Ideals Around The World . Four Theories of the Press (1956): written by Fred S. Siebert, Theodore Peterson, and Wilbur Schramm four major forms of international press: authoritarian libertarian Soviet/communist
Communication Around The World
Four Theories of the Press (1956):
A fifth theory?
free press patterned on the United States
U.S. media tends to overshadow Canadian;
Canadian radio must be at least 35 % domestic
Britainbroadcasting was dominated by state-run monopolies up until the 1980s.public service and cultural preservation prioritiesBritain and BBC:operates under a public service modelaudience members pay the cost of the programming (equipment licensing fees)