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Globalization, Global Media, Global Jobs. Prof. Shumow IDS 3309 SS2011 6-15-11. What is “globalization”?. What is “globalization”?. Compression of time and space “complex connectivity” (Tomlinson, 1999); rise of network societies ( Castells , 2000)

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Globalization global media global jobs

Globalization, Global Media, Global Jobs

Prof. Shumow

IDS 3309 SS2011

6-15-11


What is globalization
What is “globalization”?

IDS 3309 Shumow 6/15/11


What is globalization1
What is “globalization”?

  • Compression of time and space

  • “complex connectivity” (Tomlinson, 1999); rise of network societies (Castells, 2000)

  • Increasing movement of populations around the globe

  • “…globalization has intensified intercultural relations, in the process encouraging countless new combinations and blurring distinctions between nations and civilizations…” (Scholte, 2000, p. 2)

IDS 3309 Shumow 6/15/11


Four spheres of globalization
Four “spheres” of globalization

  • Technological

  • Economic

  • Political

  • Cultural

IDS 3309 Shumow 6/15/11


Where do information communication and media fit into this equation
Where do information, communication and media fit into this equation?

  • Technological: Internet, satellites, fiberoptics

  • Economic: Business information, global stock markets, free trade agreements, advertising, marketing

  • Political: Diplomacy, wars, Wikileaks, transnational issues (drugs, weapons, climate change)

  • Cultural: Transnational media conglomerates, media imperialism, cultural hybridity, immigration, the rise of global cities

IDS 3309 Shumow 6/15/11


When global media cultures collide
When global media cultures collide…

From Jenkins, Convergence Culture (2006)

IDS 3309 Shumow 6/15/11


When global media cultures collide1
When global media cultures collide…

From Jenkins, Convergence Culture (2006)

IDS 3309 Shumow 6/15/11


If you are going to work in this environment then you need to be prepared
If you are going to work in this environment, then you need to be prepared

  • “Anyone who wants to position specific content through specific institutions by means of specific people in specific media in a specific country has one overriding need: specificity and expertise on all those levels” (“An expanded view from the corner office,” Sievert & Porter)

IDS 3309 Shumow 6/15/11


Working in a global media environment
Working in a global media environment to be prepared

  • Journalism

    • Global journalist

    • International Federation of Journalists

    • Reporters Without Borders

    • Committee to Protect Journalists

IDS 3309 Shumow 6/15/11


Working in a global media and information environment
Working in a global media and information environment to be prepared

  • Advertising, Marketing and Public Relations

    • World Federation of Advertisers

    • International Advertising Association

    • Institute for Public Relations

    • International Public Relations Association

    • Publicis

    • OMNICOM

    • WPP

    • Interpublic

IDS 3309 Shumow 6/15/11


Working in a global media and information environment1
Working in a global media and information environment to be prepared

  • Global research and library sciences

    • International Career Strategies

    • International Federation of Library Assoc.

    • Librarians Going Global

    • Internet Librarian International

IDS 3309 Shumow 6/15/11


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