Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. ...
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Introduction Course to Google Analytics and Adwords
By: Brian Steketee
Steketee Greiner & Company
Analytics – Dashboard
Don’t forget! – Common headers or footers on your site are the easiest way to Implement your analytics code.
Reverse Goal Path
How Does it Work?
“Also called Pay Per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.”
(AdRank of the placement below you) / (Your Quality Score) = Actual CPC