Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. ...
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By: Brian Steketee
Steketee Greiner & Company
Don’t forget! – Common headers or footers on your site are the easiest way to Implement your analytics code.
Reverse Goal Path
“Also called Pay Per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.”
(AdRank of the placement below you) / (Your Quality Score) = Actual CPC