Newspaper Content. Newspaper Industry Results . The Product. Content quality Content quantity Physical quality. The Impact Study. Readers/Consumers. Readership Satisfaction Brand equity. The Organization. Workforce analysis Mgt. Practices analysis
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Newspaper Industry Results
The Impact Study
Capture differences in approach
that might matter to readers.
Does size matter?
What kinds of news are covered?
How do newspapers present content to readers?
How does content relate to the consumer factors?
Story and photo area approaches?
Stories with color photo approaches?
Front page geographic focus approaches?
Overall geographic focus approaches?
News style approaches?
Stories with ‘go and do’ info approaches?
What kinds of news are covered? approaches?
Story themes by story count approaches?
Themes by story count in local news approaches?
Top 5 story themes: 10-25k approaches?
Top 5 story themes: 25-50k approaches?
Top 5 story themes: 50-100k approaches?
Top 5 story themes: 100-200k approaches?
Top 5 story themes: 200k+ approaches?
Story topics approaches?
How do newspapers present content to readers? approaches?
Sections per issue approaches?
Architectural stability approaches?
Content promotion overall approaches?
Content promotion by type approaches?
Race in front page photographs approaches?
Gender in front page sources approaches?
Using your individual content report. approaches?
Individual report sections approaches?
Reading the report approaches?
Questions for the break approaches?
How does content relate to the consumer factors? approaches?
Logic of building readership approaches?
Industrywide relationships with content differently?
Content promotion levers differently?
Business & personal finance differently?
Crime, courts & legal differently?
Food, health, home & fashion differently?
Parenting & religion differently?
Politics, government & war differently?
Popular music differently?
Science, technology & environment differently?
Television & movies differently?
Your individual report differently?
Reading the report differently?
Sample scorecard differently?
Crime, courts & legal