CHAPTER 15 SOCIAL CHANGE. “ Social change is any significant modification or transformation of social structures and sociocultural processes over time” (p. 366). Functional theory sees change as natural and evolutionary. Cultures simply need to adapt in healthy ways to the change.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Conflict perspective argues that change is the result of victories by vested interests, “stakes in either maintaining or transforming the status quo” (p. 379).
“ victories by Collective behavior is nonroutine action by an emotionally aroused gathering of people who face an ambiguous situation (p. 366); a social movement is an ongoing, goal-directed effort to change social institutions from the outside” (p. 367).
“ victories by Relative-deprivation theory argues that social movements arise when people experience an intolerable gap between their rewards and their expectations” (p. 368).
“ victories by Resource mobilization theory suggests that social movements develop when individuals who experience deprivation can garner the resources they need to mobilize for action” (p. 369).
Four tactics of frame alignment: victories by 1. Frame bridging targets people with similar interests.2. Frame amplification is the equivalent of consciousness raising.3. Frame extension extends the frame of the movement to encompass more problems.4. Frame transformation requires convincing individuals that the way they have seen thing is wrong, the new way is correct (like religious conversion).