Jim Neumann: What Makes Creative Content Management Creative?

1. Jim Neumann: What Makes Creative Content Management Creative? Jim Neumann knows from decades in the industry in one form or another that advertising is an art, not a science. There is plenty of research telling marketers which keywords work well where, what products resonate as solutions to problems within a target audience’s minds, and more, but when it comes to creating content that works, the creative process has flourish. Jim Neumann “negotiates contracts with advertising agencies and creates billboards that display messages to millions of people each month around the country.” He is the leader of OOS Investments, Inc., managing its staff and working to improve its advertising strategies for its many clients. Neumann takes all the subtleties of advertising and creating messaging that works seriously in his development of creative content and marketing tactics. Managing content is about putting advertising messages in front of the people most likely to buy or use the product or service. Much thought and theory goes into this process.

2. Jim Neumann has shown uncommon business and advertising acumen throughout his career that has allowed him to build a company that distributes sign messaging all over the United States.