Urban cultural policies and development of creative industries. Belgrade creative city perspective Milena Dragicevic Sesic. Cultural policy professionalization. Rutinization of cultural policies Sectorialization Focusing on institutions traditional approach If succesful:
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Belgrade creative city perspective
Milena Dragicevic Sesic
(re)defining city identity, based on:
- collective memories of people, - cultural heritage (built and intangible) and- vision of future
gathering consensus among:
- main political agents,
- public opinion makers (intellectuals, educators, media practitioners…).
branding as key issue…
Key agents: ad agencies
Culture as Design – consumption pattern
- Sugar factory renewal (LED art intervention against Project X, 1996.)
Barutana – renewed Kalemegdan powder storage + lagums of Belgrade as coffee bars
Belgrade – Europolis …
From resistance to creative industries:
Non commercial industries
- New moment review and art gallery
- Grifon prize for graphic design
- Pink television (City records…)- BK Television + BK sound- Komuna- Fashion weekNon-political initiatives
Fair – high prestige int. events -30`
Concentration camp 40`
Art ateliers – since 50` first Waiting for Godot in the Eastern World (59)
What to do now?
Club Poseydon? Club New Laguna?
90` - without policy initiatives
Privatization in culture industries
- 543 radio stations- 73 Tv stations
- 10% has no income, - 16% between 40,000 and 100,000 CSD (660 and 1,700 USD), - 19% between 120,000 and 200,000 CSD (2,000 and 3,300 USD), - 19% between 240,000 and 300,000 (4,000 and 5,000 USD), - 17% from 350,000 to 600,000.
the household annual income, it is 690,000 CSD (11,500 USD) in average (household economic strategy of artists).
39% of them live at their parents’, relatives’ or friends’.
38% posses an appartment
20% rent for the place they live in.
17% live alone,
26% live in 2 person household,
28% in 3 person household,
22% in 4 person household,
7% in 5 or more person household.
6% of the sample lives in studio space, 12% in no bedroom appartment,
36% in one bedroom apprtment,
29% in 2 bedroom appartment.
33% up to 50 sqm,
34% in 51-70 sqm,
25% in 71-100 sqm
8% in more than 100 sqm.
number of employees:
The costs related to the space vary from 0 to 4,800,000 dinars (0 to 80,000 USD) per month. Average is cca 165,000 CSD (cca 2,700 USD)
The largest number of respondents is concentrated between 40,000 and 60,000 CSD (650-1,000 USD).
Average size of the space used is 160 sqm, (two modal intervals):
In average, satisfaction with the working space, measured on the scale 1-10, is at the middle (6).
72% believe that their organization/company needs more space than they have now (of them).
Small private firms (bookstores, galleries, etc.) and NGOs are oriented towardscultural/artistic market,
they want governmental assistance in approaching customers, resources and other organizations.
They need more information, training in skills needed in transition from protectionist to open market system
As for work space, their perception of their own position is not realistic: they want more space at lower rates by subsidized loans or rents.
This means that in reconstructing an old industrial site or constructing a new building for CI, huge assistance would be needed from local institutions and banks. To make the whole project sustainable, CI people should be incited towiden their market and trained to operate under more competitive conditions.