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The Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum

The Very Best Intranets & Digital Workplace from the 2016 Digital Workplace and Intranet Global Forum Conference, Oct. 19 - 20, 2016, webinar presentation by Toby Ward & Michael Rudnick, Prescient Digital Media

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The Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum

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  1. The Very Best Intranets & Digital Workplace from the 2016 Intranet Global Forum ©2016 Prescient Digital Media. All Rights Reserved. The Very Best Intranets & Digital Workplaces from The 2016 Intranet Global Forum Toby Ward @TobyWard Michael Rudnick @MichaelRudnick 0

  2. ©2016 Prescient Digital Media. All Rights Reserved. Our Firm 15+ years of planning, designing, building and sustaining Intranets & Digital Workspaces 1 ©2016 Prescient Digital Media. All Rights Reserved. Our Firm 15+ years of planning, designing, building and sustaining Intranets & Digital Workspaces 1

  3. ©2016 Prescient Digital Media. All Rights Reserved. … 2001 2005 2011 Significantly growth in the US and Europe. Growth Continue to plan and build significant solutions for the entire Digital Workplace. Digital Workplace Toby Ward launches Prescient in Toronto. Start Full implementation services, Deep SharePoint expertise. Implementation Focus on assessment, planning and governance of intranets. Intranets Our History Vancouver • Toronto • New York Win multiple awards including the prestigious Webby and Golden Quill Awards. Awards 2 ©2016 Prescient Digital Media. All Rights Reserved. … 2001 2005 2011 Significantly growth in the US and Europe. Growth Continue to plan and build significant solutions for the entire Digital Workplace. Digital Workplace Toby Ward launches Prescient in Toronto. Start Full implementation services, Deep SharePoint expertise. Implementation Focus on assessment, planning and governance of intranets. Intranets Our History Vancouver • Toronto • New York Win multiple awards including the prestigious Webby and Golden Quill Awards. Awards 2

  4. ©2016 Prescient Digital Media. All Rights Reserved. DISCOVERY STRATEGY REDESIGN IMPLEMENT Complete user experience design, from wifreame to advanced design concepts. Design Understanding needs, requirements, and future state vs best practices. Assessment Development, integration. Desktop, Mobile Technology Agnostic Build Strategic Planning to Functional, Governance to Content Management. Planning We assess, plan, design, build and help operate world-class intranets and digital workplaces. We have delivered for more than 200 clients, with many Fortune 500 and big brand leaders. We work with many technology platforms and have world-class expertise in SharePoint. Listen. Understand. Deliver. Our Core Services Concept to Launch to Sustain 3 ©2016 Prescient Digital Media. All Rights Reserved. DISCOVERY STRATEGY REDESIGN IMPLEMENT Complete user experience design, from wifreame to advanced design concepts. Design Understanding needs, requirements, and future state vs best practices. Assessment Development, integration. Desktop, Mobile Technology Agnostic Build Strategic Planning to Functional, Governance to Content Management. Planning We assess, plan, design, build and help operate world-class intranets and digital workplaces. We have delivered for more than 200 clients, with many Fortune 500 and big brand leaders. We work with many technology platforms and have world-class expertise in SharePoint. Listen. Understand. Deliver. Our Core Services Concept to Launch to Sustain 3

  5. ©2016 Prescient Digital Media. All Rights Reserved. SharePoint Experts Microsoft SharePoint 2013, 2016, Office 365 Build Customizing and implementing SharePoint and Office 365 and apps Integrate Integrating third-party tools with SharePoint and Office 365 Manage Ongoing management, content, and operations of SharePoint – Office 365 Govern Ongoing governance of all Microsoft digital workplace solutions More than three-quarters of our clients use SharePoint; we use SharePoint 2013 & Office 365 for our own digital workplace. Dominance 80%+ 4 ©2016 Prescient Digital Media. All Rights Reserved. SharePoint Experts Microsoft SharePoint 2013, 2016, Office 365 Build Customizing and implementing SharePoint and Office 365 and apps Integrate Integrating third-party tools with SharePoint and Office 365 Manage Ongoing management, content, and operations of SharePoint – Office 365 Govern Ongoing governance of all Microsoft digital workplace solutions More than three-quarters of our clients use SharePoint; we use SharePoint 2013 & Office 365 for our own digital workplace. Dominance 80%+ 4

  6. ©2016 Prescient Digital Media. All Rights Reserved. Our Clients More than 200 Global Leaders 5 ©2016 Prescient Digital Media. All Rights Reserved. Our Clients More than 200 Global Leaders 5

  7. ©2016 Prescient Digital Media. All Rights Reserved. The Digital Workplace The Sum Total of All Digital Tools, Internal and External 6 ©2016 Prescient Digital Media. All Rights Reserved. The Digital Workplace The Sum Total of All Digital Tools, Internal and External 6

  8. ©2016 Prescient Digital Media. All Rights Reserved. The Intranet Gateway Gateway to the Digital Workplace CRMSocial RMS Shared Drives DAM Email eNewsletter eMarketing Website Extranet ERP Intranet 7 ©2016 Prescient Digital Media. All Rights Reserved. The Intranet Gateway Gateway to the Digital Workplace CRMSocial RMS Shared Drives DAM Email eNewsletter eMarketing Website Extranet ERP Intranet 7

  9. ©2016 Prescient Digital Media. All Rights Reserved. The Digital Workplace It's people and process, not merely technology Technology is an enabler, not an outcome Technology Every intranet must have a strategy with measurable goals Planning Adequate staffing, budget, and change management Resources A detailed and documented ownership and management model Governance The digital glue that binds together the digital workplace Search Content is king, and what people seek and need Content 8 ©2016 Prescient Digital Media. All Rights Reserved. The Digital Workplace It's people and process, not merely technology Technology is an enabler, not an outcome Technology Every intranet must have a strategy with measurable goals Planning Adequate staffing, budget, and change management Resources A detailed and documented ownership and management model Governance The digital glue that binds together the digital workplace Search Content is king, and what people seek and need Content 8

  10. . ©2016 Prescient Digital Media. All Rights Reserved. H&R Block Intranet 68 applications 500 (static) pages 15,800 documents 1.5 million page views per day (tax season) Home page alerts are the most popular and read content on the intranet Alerts 80,000+ staff turnover per year 200 content contributors 7.5 FTE intranet staff 90,000 + Users H&R Block is the world’s largest tax services firm. Established in the 1950s, H&R Block is the largest non-food franchiser in the world, with 12,000 locations © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited. 9

  11. . ©2016 Prescient Digital Media. All Rights Reserved. “Alerts instantly notify all associates when we have any technology or IRS outages,” says Karen Downs, Intranet Program Manager, “Posting notifications can really help cut down call traffic to our internal help desk.” 10

  12. . ©2016 Prescient Digital Media. All Rights Reserved. Alerts © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited. 11

  13. . ©2016 Prescient Digital Media. All Rights Reserved. Mega Menus © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited. 12

  14. . ©2016 Prescient Digital Media. All Rights Reserved. Prior Look 13 Improved Look © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited.

  15. . ©2016 Prescient Digital Media. All Rights Reserved. 14 © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited.

  16. . ©2016 Prescient Digital Media. All Rights Reserved. 1. Content exists in a separate content system that the search engine cannot “see” 2. Vocabulary issue: our content writers are not using the same words as our field users 3. User just missed it: the search result displayed in the top 3 4. Content does not exist 5. What didn’t happen: Search engine fails to display the content 5 Reasons for Failed Search 15

  17. . ©2016 Prescient Digital Media. All Rights Reserved. Scoped Search 16 © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited.

  18. . ©2016 Prescient Digital Media. All Rights Reserved. Key Matches 17 © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited.

  19. . ©2016 Prescient Digital Media. All Rights Reserved. Contact info at bottom of page 18 © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited.

  20. . ©2016 Prescient Digital Media. All Rights Reserved. The Coca-Cola Company 20 One-Billion Dollar Brands 500+ products worldwide $44B Revenue Scale & Complexity 123,000 users 60% non-office based 35% millennials Coca-Cola Connect 19

  21. . ©2016 Prescient Digital Media. All Rights Reserved. Business Goals 20

  22. . ©2016 Prescient Digital Media. All Rights Reserved. Consolidation of Multiple Intranets Many Sites Around The World 21

  23. . ©2016 Prescient Digital Media. All Rights Reserved. Discovery Bringing the concept to life Requirements Connecting TCCC & redefining myKO Design & Build A front-end design leveraging back-end architecture Deployment Completing the play Project Approach Coca-Cola Connect was completed in four phases. 22

  24. . ©2016 Prescient Digital Media. All Rights Reserved. Many Needs & Priorities 23

  25. . ©2016 Prescient Digital Media. All Rights Reserved. Sustainable Ongoing Operations 24

  26. . ©2016 Prescient Digital Media. All Rights Reserved. Governance Is Key 25

  27. . ©2016 Prescient Digital Media. All Rights Reserved. The Journey Is Far From Over 26

  28. . ©2016 Prescient Digital Media. All Rights Reserved. IBM Intranet Approaching 100 million total pages 10 million page views per day eLearning app is the most popular non-utility app in the company with 73,000 downloads THINK Academy 377,000 employees 500,000+ Users IBM is one of the largest technology and consulting companies in the world, employing around 380,000 employees. Founded in 1911. © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited. 27

  29. . ©2016 Prescient Digital Media. All Rights Reserved. 28

  30. . ©2016 Prescient Digital Media. All Rights Reserved. 29

  31. . ©2016 Prescient Digital Media. All Rights Reserved. We think like an editorial organization: • In Q2, created a global, cross-company editorial council • Our council includes intranet editors along with global content marketers, sales, IBM Research, off-domain platforms, IBM.com homepage editors, thought leadership editors, social engagement leads • We are iterating on an international editorial calendar (Surprise! It’s analog!) to compliment online, international process guidance • Create systems for re-use (CMS R&D, templates and “chunks”) • Learn from external editors (Contently, HBR, Mic, NY Times, TED, etc.) 30

  32. . ©2016 Prescient Digital Media. All Rights Reserved. 31

  33. . ©2016 Prescient Digital Media. All Rights Reserved. 32

  34. . ©2016 Prescient Digital Media. All Rights Reserved. 33

  35. . ©2016 Prescient Digital Media. All Rights Reserved. 34

  36. . ©2016 Prescient Digital Media. All Rights Reserved. We act like a consumer company: • We know we’re competing for time and attention with other sites and apps on the devices IBMers use • We follow consumer-site/app best practices (create shorter, shareable, relevant, anticipatory experiences) • We conduct user tests and adjust/optimize according to data and qualitative feedback 35

  37. . ©2016 Prescient Digital Media. All Rights Reserved. 36

  38. . ©2016 Prescient Digital Media. All Rights Reserved. Return visitors increased 20% 37

  39. . ©2016 Prescient Digital Media. All Rights Reserved. Participation in THINK Academy surged 243% after the team personalized (to 1.5 million visits by the end of 2015) 38

  40. . ©2016 Prescient Digital Media. All Rights Reserved. 73,000 IBMers have downloaded the app 39

  41. . ©2016 Prescient Digital Media. All Rights Reserved. It is the company’s most popular non-utility app 40

  42. . ©2016 Prescient Digital Media. All Rights Reserved. We use Cognitive/AI to help us 41

  43. . ©2016 Prescient Digital Media. All Rights Reserved. We use Cognitive/A.I. to help us: • This year, our intranet features a personalized learning program that uses cognitive to identify courses for individual IBMers • Editorial teams are using Watson APIs to test for tone, for transcribing interviews, and for interactive searches on new sites 42

  44. . ©2016 Prescient Digital Media. All Rights Reserved. The AP now publishes 12x the number of financial earnings stories per year (3,700)* * They do not use Watson 43

  45. . ©2016 Prescient Digital Media. All Rights Reserved. 44

  46. . ©2016 Prescient Digital Media. All Rights Reserved. 45

  47. . ©2016 Prescient Digital Media. All Rights Reserved. Cisco Intranet Approaching 100 million total pages 3.7 million page views per month; 2.4 million visits 10,000 mobile visits 79 million indexed documents The Jive enterprise social network is the most popular area on the intranet Social network 59% work in different locations than their manager 50% classified as mobile users 79% work from home at least once per week 100,000+ Users The largest technology networking and infrastructure company in the world, employing around 100,000 employees. Founded in 1984. © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited. 46

  48. . ©2016 Prescient Digital Media. All Rights Reserved. 2015: The Intranet (CEC) moved to Cisco.com 47

  49. . ©2016 Prescient Digital Media. All Rights Reserved. “Going forward, our new intranet will be my main platform for communicating with you.” says CEO Chuck Robbins, “We’ve worked to streamline and simplify the CEC, and as we’re all moving fast, I hope you will use this to stay in tune.” 48

  50. . ©2016 Prescient Digital Media. All Rights Reserved. The first place for company news & Cisco TV 8200 people read the top article on CEC in September More than 12k employees around the world watched the monthly Cisco Beat 49

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