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Digital Life Made Simple. “I want to access my files & enjoy my music & videos anytime, anywhere”. “I want to protect my photos & easily share them with family & friends.”. Protium Confidential. “I want my music collection to be safe.”. Intro. Opportunity. Solution. Customer.

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Digital Life Made Simple

“I want to access my files & enjoy my music

& videos anytime, anywhere”

“I want to protect my photos & easily

share them

with family

& friends.”

Protium Confidential


Slide2 l.jpg

“I want

my music collection to be safe.”

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Agenda

  • Introduction

  • Market opportunity & competitive environment

  • Solution & technology platform (live demo)‏

  • Target customer

  • Go-to-market plans

  • Summary


Slide3 l.jpg

“I love to

see pictures

of my daughter & her children.”

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Introducing Protium…

Protium is creating a new web-centric platform for the home market that combines anytime/anywhere personal information access with enterprise-class data protection & reliability.

The primary purpose of the ‘home portal’ is to help customers simplify, protect & share their digital lives.

The platform is low cost, expandable & includes fully integrated hardware, software & services.


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An experienced leadership team with a track record of innovation & success

Integratus

Integratus

Byron Connell: Board of Advisors, Marketing

Principal

SVP Marketing & Founder

VP Consumer Markets Group

VP Product Mgt. & Planning

Product Marketing Group Mgr.

Product Marketing Group Mgr.

Channel & Sales Dev. Mgr.

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Philip A Kufeldt:CEO

Andrew Wilcox:VP Engineering

Founder, CEO & Chairman

Founder, CTO & Director

Director, Division Founder

Professional Services Group

Founder & CEO

“I need access to my home office when I’m on the road.”

Senior Software Engineer

Volume manager

System Admin & Programming

Computer Science Department

Contract Computer Engineer

IBM’s Personal Systems Division

System Admin & Programming

Computer Center

Marc Schneider:Director of Engineering

Manufacturing Operations Mgr.

Lead Design Engineer

Sunray Product Team

Design Engineer

Sun Microsystems Laboratories

Product Application Engineer

Digital Video Products


Digital lifestyle trends the time is right key technology trends are aligning l.jpg
Digital Lifestyle Trendsthe time is right - key technology trends are aligning

“I want to check on the nanny and kids while I’m away?”

Proliferation of Digital Media

  • iTunes downloads top 3 billion mark (1 billion in 2006 alone) – July 31 2007, Apple Computer

  • A record-breaking 29.5M digital cameras forecasted in US for 2006 - NPD, March 2006

  • $15B in online content spending forecasted in US for 2010 - Parks Associates, 2007

  • Internet video services booming. Revenue forecast of $1.7B by 2010- IDC , April 2006

Rapid Growth of Home Networks

  • 57M US households with multiple PCs by 2010 - 2005 Parks Associates

  • 38.3M US households with home networks by 2010 - 2005 Parks Associates

  • 9.5M networked storage devices by 2010 - 2005 Parks Associates

U.S. Households with Multiple PCs,

Home Networks & Networked Storage

Millions

Source: Park Associates 2005

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

High Speed Internet Access

  • Over 60 Million US broadband subscribers – 2007 Point-Topic Research


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The ProblemIslands of data, no protection & limited access

Growth of PCs, data and networks in the Home, has created substantial IT demands in these environments

Access to the home content unavailable outside of the Home

Home content spread around multiple sources, multiple PCs, cameras, DVRs, etc.

Multiple PCs mean multiple data copies common

Data loss has greater economic & emotional costs

Data sizes outstripping backup mechanisms

Personal data is sensitive, Trust and Privacy concerns

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

“My business depends on keeping my videos safe.”


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Home Portal

2 Yr TCO

$200-$500

(w/ storage)‏

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

the digital access & protection gapanytime-anywhere safe, simple access & control of your digital life

Rich

Global

Access

Personalized

Home Portal

& WAS

Easy to use

Difficult to use

Extremely difficult to use

Remote

File

Download

(secured)‏

IT-in-a-Box

Data Services

2 Yr TCO

$900-$2000

2 Yr TCO

$1000 - $1200

FTP

Download

(unsecured)‏

NAS

Manual

Backup

Automatic

Backup

Redundant

Content

Redundant

Processors

Unprotected

Content

Fully

Protected

Content

TCO: $220 - $1000

(w/ storage)‏

Local

File

Sharing

Network

Disk

Local

Printer

Sharing

2 Yr TCO

$270-$360

(w/ storage)‏

Backup

Solutions

TCO: $360-480/PC

Home Access

Services

Local

Access

2 Yr TCO

$150 - $350

(w/ storage)‏


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Solution overview

“Say

goodbye to sneaker-net.”

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

  • Customized Intranet Portal or Control Center

  • Global Access & Sharing

    • In or out of the home; at your PC or others

  • Expandable Networked Storage

    • Direct click access to “y: drive” from anywhere

    • Your data stays at your home under your control

  • Automatic Backup

  • Photo Center

  • Video Center

  • Music Center (or iTuneStation)

Home Portal,

Global Access,

& Sharing

Web

Attached

Storage

Multimedia

Center


Home portal hardware overview l.jpg
Home Portal - hardware overview

1st Processor

2nd Processor

Single Gigabit

Ethernet

3rd Processor

Processor

Single Gigabit

Ethernet

Internal Gigabit Switch

Dual USB 2.0

6.5”

6.5”

Dual USB 2.0

6.5”

6.5”

6.5”

3”

2.5” SATA

Hard Drive

Dual 2.5” SATA

Hard Drives

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Model A

Model B

$199

$299

SRP

SRP

  • Web Server/Print Server software

  • Built in, zero-touch backup

  • Globally accessible

  • Secure

  • Fanless, Silent design

  • Extreme low power

  • Upgradeable to ‘Model B’

+

  • Redundant Servers

  • Mirrored multi-homed storage

  • Automatic load balancing


The new home portal simply share protect your digital world l.jpg

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

The New Home PortalSimply, Share & protect your digital world

Wirelessly

Streaming

USB Printer

Nucleus

Home

Portal

Home

Portal

Home

Portal

TV

TV

Home Office PC

Router

Kitchen Laptop

Digital Camera

TiVo

Internet

Home

Portal

Home

Portal

Home

Portal

Home

Portal

Home

Portal

Internet Café

Office

Road Warrior

Friends & Relatives

Mobile Phone


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Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

The Home Internet Portal

Simple, intuitive user experience

Served from the home, home portal provides global access to home content & resources.

The Home Internet Portal is the perfect blend of Internet & home content, without sacrificing privacy or access.

John Smith’s

Home File Access

Home Photo

Collection

Home Video

Collection, permitting

playback from anywhere

Home Music Collection, permits playback from anywhere

John Smith’s: Favorite Internet Content

Email

Website

Blog

Webcams


Y drive click access your home y drive anytime anywhere l.jpg

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Y-Drive Click & access your home Y-Drive anytime, anywhere

With the Y: drive,

access is as seamless as any other media

on the PC.

With the added benefit that the Y drive works in or out of the home whether connected

to the internet or

not.

Content stays at home under the control of the

owner.


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Live Demonstration

Please contact Protium for a live demonstration of the Home Portal


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Future platform enhancements

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

  • Private Website & Blog Hosting (Web Server)‏

  • eCommerce or eStore Companion

  • Private Email Hosting with spooling services

    • Secure Email Server

  • Private Website Hosting (Web Server)‏

  • Monitoring & Security (security cam)‏

  • Shared Calendar (Individual & Family)‏

  • Monitoring & Security

    • Kid, nanny or pet Cams

    • Integration with X10 Home Automation devices

Web

Center

Business

Center

Family

Center

Construction of private, syndicatable social networks

Social

Center


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Simple, intuitive user experienceNo manual required

Convenient anytime, anywhere access

Familiar & friendly web portal interface

Easy to customize or personalize

“y: drive” also always available

Install scenario

Attach to network, power on

Insert CD in each PC

Autorun discovers net configuration, talks to Nucleus

Basic user questions

User account & password

Migrate storage to Nucleus/Put folder on Desktop (optional)‏

Auto configuration (IP, net name, etc)‏

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary


Sustainable competitive advantages ip unique technical knowledge seamless software integration l.jpg
Sustainable competitive advantagesIP, unique technical knowledge & seamless software integration

WebDAV Network Redirector with Smart Cache

Services: Configuration Backup, Secondary DNS, Monitoring

Management GUI

Media Applications: Gallery, Blog, DLNA, iTunes(DAAP)

Home Portal

Auto Configuration

Auto Update

Smart DDNS, UPnP Port Forwarding

Network Services: HTTP,NTP,DHCP,SMTP,IMAPS,IPP

Load Balancing/High Availability

Zero Touch Backup and Capacity Growth

Virtual Partitions, Large Files, Mirroring

Linux Kernel and Base Utilities

ID: Lower Power, No Fan, Expandable, Redundant, Consolidated Cables

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Protium Technology

Protium Integration


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Target customer

addressing the unmet needs of a high growth market segment


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Market sizing & initial targets

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

The U.S. Home Market Opportunity

Homes w/

Networks

Homes w/

Networks

Millions

(of homes)‏

  • Initial target market is U.S. households with broadband access, a home network &

    multiple PCs. In 2010 this represents a target population of 38.3M homes

  • Secondary targets include: 6.7M US businesses w/ <10 employees (40% w/ LANS),

    15.9M U.S. college students & various international markets.


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Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Initial target customer profile

  • Personality characteristics (psychographic)‏

  • Technology enthusiast (and key buyer or influencer for purchase decision)‏

  • “Connected”, values personal community, and sharing with friends & family

  • Active digital lifestyle (mobile)‏

  • Technology use (behavioral)‏

  • PC: owns 1 or more PCs (including laptop for mobile use)

  • Internet access: has high-speed Internet access (broadband) at home or small bs (<10 emps.)‏

  • Networked: uses WiFi/Ethernet for home, home business, or small business (<10 emps.)‏

  • Web savvy: shops/sells online, uses web portals (e.g., my Yahoo), may have website or blog

  • Multimedia creation & consumption (behavioral)‏

  • Digital Camera: captures, prints, shares, & backs-up photos, uses online photo services

  • Digital Music: collects, downloads, rips, burns and travels with music

  • Digital Video: may capture, edit, shares video w/ family, friends & online communities

  • Demographics

  • Gender/Age: primarily male ages 18 to 49

  • Education/Occupation: Primarily white collar worker w/ college degree (or in progress)‏


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Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

The customer perspective I need a better way to organize, protect & share my digital life

In depth Interviews

at Nichols Research

May 2005

  • “I’m not comfortable trusting an internet storage service with my personal files”

  • “It would be great to access my music when I’m traveling”

  • “I’d like a better way to share my photos with my friends & family”

  • “I’m afraid I’ll lose everything if my hard drive crashes”

  • “I’m really bad about backing up my computer”


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Solution response & rankingSeven point scale (1 = would not use & 7 = very likely to use)‏

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Day #1

  • Individual Solutions

  • Customized Intranet Portal or Control Center

  • Remote Access

  • Photo Center

  • Private Email Hosting (Email Server)‏

  • Video Center

  • Automatic Backup

  • Global Sharing (onsite & offsite)‏

  • Expandable Networked Storage (“x: drive”)‏

  • Local Sharing

  • Private Website Hosting (Web Server)‏

  • Printer Sharing

  • Monitoring & Security (home or business cam)‏

  • Groupware - Shared Calendar (Individual & Family)‏

  • Music Center or iTuneStation

  • eCommerce or eStore Companion

Ranking

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

Avg. Score

6.2

6.0

5.8

5.8

5.7

5.3

5.3

4.8

4.8

4.7

4.5

4.5

4.3

3.7

2.5


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Business model & go-to-market

A focused multi-phase launch plan


Sustainable winning business model a rich market basket of hardware software service revenue l.jpg
Sustainable & winning business model a rich market-basket of hardware, software, & service revenue

High value, geo-specific ad words. Each site gets registered with Google (opt-in program).

3rd Party: Ad Revenue

Media spooling, Home network monitoring and remote service.

3rd Party: Revenue Share Services

3rd Party: Developers Applets

Resell high quality software enhancements created by Linux developer community.

Cross-sell companion products and accessories online (e.g., hard drives, wireless cameras, WiFi music devices for home entertainment).

3rd party: Companion Products

Integrated domain registration, enhanced email services (e.g., spam filtering, spooling), offsite backup, & remote real-time system monitoring. Initially requires $5/mo service fee to maintain internet access.

Protium: Value Added Services

4-5 premium apps available as customer upgrades.

(e.g., Email, Web, Blog, Gallery Plus, Monitoring, etc.)

Protium: Value Added Applications

Protium: Performance Upgrades

Additional Power Blades - $99 each

Redundant System - $299

Base System - $199

Protium: Core Platform

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary


Best buy geek squad private label a cost effective remote service platform l.jpg

Access

+

Total Safety

+

Remote

Support

Home Portal

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Best Buy – Geek Squad Private Label a cost effective remote service platform

  • The complete GeekSquad Solution for home & small office networks:

    • Total Access

    • Total Safety

      • Redundant storage

      • Redundant processors

      • File Mirroring

    • Comprehensive Service

      • Remote Network Monitoring

      • Remote Network Diagnostics

      • Remote Network Troubleshooting


Personal video center partnership opportunities with cinemanow movielink netflix blockbuster etc l.jpg

Home

Video

Center

Only $199

DOWNLOAD HIT HOLLYWOOD MOVIES

TO YOUR HOME VIDEO CENTER

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Personal Video CenterPartnership opportunities with CinemaNow, MovieLink, NetFlix, Blockbuster, etc.

  • Download large movies from online services

  • (e.g., Cinema Now, MovieLink, etc.) over night

  • without leaving your PC on & wasting energy

  • Your digital video collection is centralized,

  • backed up, protected & available anytime, anywhere

  • Remotely access your video collection by simply clicking

  • on your “Y: Drive” or going to your home portal

  • Automatically copy your recorded TiVo shows to your

  • “Y: Drive” so you can view them anywhere, anytime

  • No need to leave your PCs on to watch videos remotely

  • Add an accessory to stream your video to your TV


Your personal photo center l.jpg

Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Your Personal Photo Center

  • Your photo collection is centralized, backed up, protected & available anytime, anywhere

  • Easily share your full resolution photos with family & friends by giving selective access to your private web portal

  • Remotely access your photo gallery or add to while on vacation by simply clicking on your “Y: Drive” or going to your private web portal

  • You are already linked with popular online photo development services, so ordering prints is just a click away for anyone

  • No need to upload pictures to photo sharing services

  • Add an accessory to stream your photos to your TV for big screen viewing


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Intro

Opportunity

Solution

Customer

Go-to-market

Financials

Summary

Summary

  • An experienced and innovative leadership team

  • A significant market opportunity to become the hub of the digital home.

  • Leveraged, high-growth business model with high margins &

  • recurring revenue from software upgrades & value added services.

  • Ideally suited for strategic partnerships with major internet content

  • providers, consumer electronics companies & home network support

  • companies.


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Digital Life Made Simple

Philip A. Kufeldt President / CEO

5836 Wales Court San Jose CA 95138

tel: 408.206.6689 fax: 408.532.6008email: [email protected]

Thank you.

For more information on how to participate in the

Protium business opportunity, please contact:


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