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Portable Electronic Devices on Aircraft. Joe Bates Director of Market Research. Things to Cover. Methodology Who Travels by Plane Electronic Devices Carried on Planes Devices Used on Planes Accidental Device Usage on Planes Concern with Device Interference

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Portable Electronic Devices on Aircraft

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Portable Electronic Devices on Aircraft

Joe Bates

Director of Market Research


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Things to Cover

  • Methodology

  • Who Travels by Plane

  • Electronic Devices Carried on Planes

  • Devices Used on Planes

  • Accidental Device Usage on Planes

  • Concern with Device Interference

  • Interest in Wireless Device Usage on Planes


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Methodology

  • Conducted via telephone

  • Fielded September 2003

  • Random sample of 1,009 US adults

  • Questionnaire and analysis developed eBrain Market Research; fielding services provided by Opinion Research Corporation


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Who Travels by Plane?

Base: US Adult Consumers

39% have traveled for either business or personal reasons in past year. This equals 81.5 million US adults.


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Top Electronic Devices Carried on Planes

61.1 million air travelers have carried an electronic device on board in past year.

Base: US Adults Who Have Traveled by Plane in Last 12 Months


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Top Devices Used In-Flight

  • Any (40%)

  • CD or DVD player (17%)

  • Laptop (15%)

  • Calculator (13%)

  • Wireless phone (8%)

  • PDA (8%)

  • Electronic game player (4%)

Base: US Adults Who Have Traveled by Plane in Last 12 Months


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Accidental Wireless Device Usage

Base: US Adults Who Have Traveled by Plane in Past 12 Months and Carried on a Cell Phone or Pager

14.6 million travelers have accidentally left a cell phone or pager on during a flight.


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Concern With Wireless Device Interference on Aircraft

Base: US Adults Who Have Traveled by Plane in Last 12 Months


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Interest in…on Airplanes

  • Using own wireless phone (43%)

  • Connecting to the Internet wirelessly with laptop (34%)

Base: US Adults Who Have Traveled by Plane in Last 12 Months


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Summary

  • Travelers carry a wide array of electronic devices with them on planes

  • Travelers often accidentally leave wireless devices on during flight

  • Travelers are concerned about electronic device interference on planes (fear of unknown)

  • Travelers want to use cell phones and connect to Internet wirelessly on planes


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Thank You


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