Tapping into the only remaining untapped market in the auto industry l.jpg
This presentation is the property of its rightful owner.
Sponsored Links
1 / 25

Tapping into the Only Remaining Untapped Market in the Auto Industry... PowerPoint PPT Presentation

Tapping into the Only Remaining Untapped Market in the Auto Industry... The Used Car Market New Car* Average Profit$1,462 Used Car* Average Profit$1,742 Why the Used Car Market? Because of greater profit margins. *Source: NADA (excluding financing and insurance profits)

Download Presentation

Tapping into the Only Remaining Untapped Market in the Auto Industry...

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Tapping into the only remaining untapped market in the auto industry l.jpg

Tapping into the Only Remaining Untapped Market in the Auto Industry...

The Used Car Market


Why the used car market because of greater profit margins l.jpg

New Car*

Average Profit$1,462

Used Car*

Average Profit$1,742

Why the Used Car Market?Because of greater profit margins.

*Source: NADA (excluding financing and insurance profits)


2004 used auto shopper study by j d powers l.jpg

2004 Used Auto Shopper Study by J.D. Powers

  • 36% of all used car buyers are influenced in their make/model decisions by online information

  • 22% of all used car buyers are influenced in their dealership selection by information found online

  • 21% of automotive Internet users reported that an online vehicle locator service was the primary method used to find their car

    The Internet is key to increasing used car sales.


Search engines are the gateway to attracting used car buyers l.jpg

Search Engines are the gateway to attracting used car buyers.

Search Engine Popularity

  • Google.com 47.3%

  • Yahoo.com 20.9%

  • MSN.com* 13.6%

  • AOL.com* 4.5%

  • Other 13.7%

*Google provides the data-feed for AOL and MSN.


Slide5 l.jpg

How does a dealer drive “hot, ready-to-buy” customers directly to the Used Car Inventory on its web site…

…at the exact time

they’re ready to purchase?


Introducing the used car sellution tm l.jpg

IntroducingThe Used Car SellutionTM

The Used Car Sellution™ is being used by the Crown Automotive Group to produce significant financial results for several of its dealerships. It provides a competitive advantage in markets crowded with competing dealerships.


The used car sellution tm is a unique one of a kind online selling system l.jpg

The Used Car SellutionTM is a unique, one-of-a-kind online selling system…

…designed to maximize a dealer's investment in its own web site by increasing used cars sales.


The used car sellution tm features dealer exclusivity l.jpg

The Used Car SellutionTMfeatures Dealer Exclusivity

Only one dealer or dealership group is able to take advantage of the exclusive rights to this program in a city.


The used car sellution tm features market reach l.jpg

The Used Car SellutionTMfeatures Market Reach

Locally focused in a city and surrounding areas to attract used car buyers in a specific market.


The used car sellution tm features increased market share l.jpg

The Used Car SellutionTMfeatures IncreasedMarket Share

The number of prospective used car buyers in any market is relatively constant, based on population growth and economic conditions. The Used Car Sellution™ enables a dealer to sell a larger percentage of the available used car buyers in its market…increasing its slice of the pie.


The used car sellution tm features enhanced demand l.jpg

The Used Car SellutionTMfeatures Enhanced Demand

Positions a dealership as…

"The Premier Place"

…to buy used cars in its city…a definite competitive advantage.


The used car sellution tm features a unique domain name l.jpg

The Used Car SellutionTMfeatures a Unique Domain Name

Uses the #1 Internet Address for used cars in a city. Some examples:

GreensboroUsedCars.com

RaleighUsedCars.com

RichmondUsedCars.com


The used car sellution tm features a dealer inventory portal l.jpg

The Used Car SellutionTMfeatures a Dealer Inventory Portal

Includes a turnkey professional online portal focused on driving targeted Internet traffic directly to the used car inventory on a dealer's own web site.


The used car sellution tm features exclusive inventory l.jpg

The Used Car SellutionTMfeatures Exclusive Inventory

The Dealer Inventory Portal exclusively provides used car buyers with only the dealer’s inventory.

Each dealership has complete control over the inventory it displays in its Dealer Inventory Portal.


The used car sellution tm features an optional vehicle locator service l.jpg

The Used Car SellutionTMfeatures an optional Vehicle Locator Service

For buyers who did not locate a vehicle while searching a dealer’s inventory, the Vehicle Locator Service captures a buyer’s name, phone and email address, and then sends it to the dealer for follow-up.


The used car sellution tm features an optional incentive coupon l.jpg

The Used Car SellutionTMfeatures an optional Incentive Coupon

Another value-added option for selling prospective buyers and capturing information for follow-up (includes name, phone and email).


The used car sellution tm features an aggressive online marketing campaign l.jpg

The Used Car SellutionTMfeatures an aggressive Online Marketing Campaign

  • Submission to Major Search Engines

  • Pay-per-Click Advertising Campaigns

  • Reciprocal Link Programs

  • Online Yellow Pages Advertising

  • Local Search Feature on Search Engines

  • Text Link Advertising

Note: Car Dealer Marketing custom designs a marketing program for using The Used Car Sellution™ in each city, which may include any or all of the above.


Optional offline marketing l.jpg

Optional Offline Marketing

Example of how the #1 Internet Address for used cars in Raleigh, N.C. can be used to increase traffic to the Dealer Inventory Portal. Suitable for dealer advertising in newspapers, magazines, television, radio, billboards and other media.


The used car sellution tm features tracking of results l.jpg

The Used Car SellutionTMfeatures Tracking of Results

Each dealer is given access to an online web page for tracking its real-time statistics.


Tracking dealer results l.jpg

Tracking Dealer Results


Contact us so we can quote you a price based on your specific market and goals today l.jpg

Contact us so we can quote you a price based on your specific market and goals today!

Marketing Department

[email protected]

(619) 733-5747


Thank you for your time today l.jpg

Thank you for your time today.

We look forward to being of service.


  • Login