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Social Media Management Software For Small Business - PowerPoint PPT Presentation


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Social Media Management Software is generally understood as a set of tools designed to manage or analyze interactions through multiple social media accounts from a single dashboard. Most systems permit listening for brand mentions, posting to multiple channels and running marketing campaigns. They include analytics packages to measure the relative success of campaigns. Within this broad definition, there are distinct use cases which emphasize different feature sets. Understanding how well a particular product supports your use case is the place to begin.

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