What s your social media strategy
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What’s Your Social Media Strategy?. Jacob Derrah and Samantha Hua. Business and Social Media. Businesses are trying to understand how to conduct business internally and externally with the use social media. Social Media Strategies. Predictive Practitioner

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What’s Your Social Media Strategy?

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What s your social media strategy

What’s Your Social Media Strategy?

Jacob Derrah and Samantha Hua


Business and social media

Business and Social Media

  • Businesses are trying to understand how to conduct business internally and externally with the use social media


Social media strategies

Social Media Strategies

  • Predictive Practitioner

    • Confines usage to a specific area

    • Businesses that seek to avoid uncertainty & results that can be measured

    • i.e. Clorox Connects

  • Creative Experimenter

    • Embrace uncertainty

    • Small scale tests

    • Listen to customers and employees through use of Facebook and Twitter

    • EMC\ONE


Social media strategies1

Social Media Strategies

  • Social Media Champion

    • Large initiatives designed for predictable results

    • 2009 Ford Fiesta Movement

      • Drivers posted more than 60,000 items || millions of clicks

      • 4.3 million YouTube views

      • $5 million campaign created a prelaunch brand awareness rate of 37% among Generation Y

      • 50,000 sales leads to new customers


Social media strategies2

Social Media Strategies

  • Social Media Transformer

    • Large-scale interactions with external stakeholders

    • Use the unexpected to improve the way they do business

    • Cisco

      • Integrated Workforce Experience (IWE)

      • Videos for training and meetings

        • Facebook-like features

        • “Time to Trust”


Questions

Questions

  • What social media strategy would you use for your group project company?

  • Have you seen any failed attempts at a social media campaign, and if so, can you tell which strategy (or strategies) they were attempting?


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