TRANSASIA, Ltd. A successful Russian regional FMCG distribution company. Boston , МА October 29, 2003. Retail Business in Russia. The Past, 1993-1998. “Wild Times”…. How we started our business. Time: 1994 Location: Krasnodar
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October 29, 2003
Retail market – total chaos!
Start of creation a Western distribution system according to common business practices!
Grow Market Share as fast as Possible Hyper Growth Period
Economic crisis in Russia – August 1998
90% of Russia’s population lives outside Moscow & St. Petersburg. Wal-Mart started in the “region” of Arkansas while Target started in the “region” of Minnesota