Wellness a growing niche for the hospitality sector
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Wellness a growing niche for the hospitality sector. Mag. Susanne Kraus- Winkler. Wellness – Is there a definition ?. „Wellness“. „ S pa“. Acronym of the Latin phrase „Sanus per aquam“ (Health through water). Dr. Halbert Dunn, USA 1950: „High level wellness“ (well-being + fitness).

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Wellness a growing niche for the hospitality sector l.jpg

Wellness a growing niche for the hospitality sector

Mag. Susanne Kraus- Winkler


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Wellness – Is there a definition ?

„Wellness“

„Spa“

Acronym of the

Latin phrase

„Sanus per aquam“

(Health through water)

Dr. Halbert Dunn, USA

1950: „High level wellness“(well-being + fitness)


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Why are we talking about wellness, as a growing niche for the hospitality sector?

Content

  • Why is wellnessan attractive niche?

  • Wellness/spa today

  • Facts about the spa industry

  • Example: LOISIUM – wine & spa resort - Vienna region/Austria

  • Example: Hotel Ystads Saltsjobad - Ystad / Sweden

  • Consumer travel trends – Factors driving spa growth


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Why is the hospitality sector?wellness anattractive niche?

  • Spa services are inspiring

  • Spa culture is ‘positive’ – associated with wellness and affluence

  • Spa culture acts as a glamorous ‘ambassador’ for a destination

  • Spa: a way of life whose ‘time has come’


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Wellness/Spas today the hospitality sector?

  • Various types of spas

    Day spas, resort/hotel spas, medical spas, destination spas, etc.

  • Spa establishments

    Continuous growth in number in all types

  • Spa industry

    A major trend for the hospitality industry

    International SPA Association, Hospitality Inside 2006


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Facts the hospitality sector?about the spa industryAverage rates - Spa hotels

Average room rate in hotels with spa offers

Spa hotels Business hotels Holiday resorts

Quelle: HotelBenchmark Survey von Deloitte 2004


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Facts about the spa industry (2) the hospitality sector?Occupancy -Spa hotels

Average occupancy rate

Average length of stay

Quelle: Survey ghh consult 2004


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Facts about the spa industry (3) the hospitality sector?Average spa area

Average proportion of the several areas of the total Spa area

Aqua Sauna Fitness Treatments Others (outdoor)

Spa hotels Business hotels Holiday resorts

Quelle: Survey ghh consult 2004


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Facts about the spa industry (4) the hospitality sector?Investment costs

Evaluation of the investment costs of the wellness area in different hotel types

Average investment costs per m² of the several spa areas

Quelle: Survey ghh consult 2004


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Facts about the spa industry (5) the hospitality sector?Revenue/Cost

Average spa revenue in total hotel revenue

Average spa costs in total hotel costs

Percentage of the hotels

Spa hotels Business hotels Holiday resorts

Percentage of the hotels

Spa hotels Business hotels Holiday resorts

Operating profit of the spa department

Quelle: Survey ghh consult 2004


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LOISIUM – wine & spa resort Vienna the hospitality sector?Region / Austria

  • 82 rooms, 4-star hotel, Design: Steven Holl

  • Opening October 2005

  • AVEDA destination SPA

  • Vinotherapy treatments

  • 12 treatment cabins, 4 sauna, cardio zone,

  • All-season heated outdoor pool (5m x 20m) surrounded by vineyards

  • Room occupancy 1st year of operation 57 %

  • Average room rate € 98.-

  • Net revenue per room sold € 245.-


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LOISIUM the hospitality sector?


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Hotel Ystads Saltsjobad / Sweden the hospitality sector?

2004 2006 forecast

(without Spa) (after opening Spa)

  • Room occupancy 41% 55%

  • Average room rate € 101.- € 117.-

  • Revenue split

    • Rooms 63% 49%

    • F/B 37% 35%

    • SPA - 19%

  • Net revenue/Room sold € 255.- €302.-

    Spa area: 800m² gym, indoor pool area, relax room,

    jacuzzi, steam sauna, sauna, 11 treatmentrooms

    and SPA bar/café


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Consumer travel trends – the hospitality sector?Factors driving spa growth

Main Markets: Europe, North America, Japan, Australia/NZ

  • Modern society: increasing pressure & stress. Leisure time & relaxation increasingly important

  • Importance of travel as a lifestyle option: an affordable indulgence

  • Consumers: more sophisticated, experienced & self confident regarding needs and rights. More critical of the price-quality ratio

  • Demand for authenticity

  • Ageing demographics = increasing demand for quality, convenience, security, ease of access & “luxury”

  • Health consciousness is increasing

  • Demand for wellness products increasing, including spas, fitness centres and fully-fledged medical tourism


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Thank You the hospitality sector?

Mag. Susanne Kraus- Winkler


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