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INDIAN TOURISM AND HOSPITALITY SECTOR

INDIAN TOURISM AND HOSPITALITY SECTOR . INTRODUCTION. The Macmillan Dictionary defines tourism as the business of providing services for people who are travelling for their holiday. Wikipedia defines it as travel for recreational, leisure or business purposes .

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INDIAN TOURISM AND HOSPITALITY SECTOR

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  1. INDIAN TOURISM AND HOSPITALITY SECTOR

  2. INTRODUCTION • The Macmillan Dictionary defines tourism as the business of providing services for people who are travelling for their holiday. Wikipedia defines it as travel for recreational, leisure or business purposes. • The OECD glossary of statistical terms defined tourism as the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.

  3. CONTRIBUTION TO ECONOMY • India ranked 12th among 184 countries in terms of travel & tourism‘s total contribution to GDP in 2012 -13 • In India, the sector’s direct contribution to GDP is expected to grow at 7.8 per cent per annum during 2013–2023 vis-à-vis the world average of 4.2 per cent • The travel & tourism sector in India is estimated to create 78 jobs per USD18,366 of investment compared to 45 in the manufacturing sector • Travel & tourism’s contribution to capital investment is projected to grow at 6.5 per cent per annum during 2013–2023, above the global average of 5.0 per cent • Contribution of visitor exports to total exports is estimated to increase at 5.7 per cent per annum during 2013–2023 compared to the world average of 4.0 per cent

  4. SEGMENTS OF TOURISM AND HOSPITALITY SECTOR

  5. Contd.

  6. EVOLUTION PRE 1990 • Setting up of the India Tourism Development Corporation in 1966 to promote India as a tourist destination and the Tourism Finance Corporation in 1989 to finance tourism projects • National tourism policy announced in 1982 • The government formulated a national comprehensive plan to promote tourism in 1988 POST 1990 • Various states declare tourism as an industry • government encourages public private partnerships to boost tourism • Government policies to promote hotels • In 1992, a National Action Plan was prepared and in 1996 the National Strategy for Promotion of Tourism was drafted • In 1997 new policy on tourism drafted

  7. POST 2000 • National tourism policy 2002 to develop robust infrastructure • Online portals and low cost airlines boost tourism • Government announces new marketing initiatives and niche products • Domestic spending accounted for 80.3 % of total revenues from tourism in 2012-13 • Foreign tourists arrivals rose to 6.36 million annually in 2012 from 3.9 million in 2005

  8. INITIATIVES BY GOVERNMENT

  9. The seven S of New tourism policy 2002 are: • Safai (cleanliness) • Samrachna (infrastructure) • Sahyog (cooperation) • Suraksha(security) • Suvidha(facilitation) • Soochna(information) • Swagat (welcome) OTHER SCHEMES • Hunar se Rozgar’ Programme • Visa on Arrival (VoA) • Publicity and marketing strategy

  10. NICHE TOURISM PRODUCTS • Niche Products have been identified by the Ministry of Tourism for development and Promotion:  • i) Cruise   • ii) Adventure   • iii) Medical   • iv) Wellness   • v) Golf   • vi) Polo   • vii) Meetings Incentives Conferences and Exhibitions (MICE)   • viii) Eco- Tourism   • ix) Film Tourism   • x)Religious tourism

  11. TRENDS IN TOURISM AND HOSPITALITY SECTOR IN INDIA • Over 70 per cent of air tickets are now being booked online in the country • A number of online travel and tour operators, which provide better prices and options to consumers, have emerged in India • The widespread practice of Ayurveda, Yoga, Siddha and Naturopathy that is complemented by the nation’s spiritual philosophy makes India a famous wellness destination • Goa has seven casinos and six floating casinos, which attract a large number of tourists every year

  12. CONTD. • India attracted 163,000 cruise visitors in 2013 .The country’s cruise market is estimated to be worth USD300 million • Strong growth in per capita income in the country is driving the domestic tourism market • A shift in demographics with rising young population (coupled with changing lifestyles) is leading to greater expenditure on leisure services .Domestic spending on tourism has grown significantly with the market size expected to reach USD86.1 billion representing a CAGR of 7.6% during 2007–2013. • Capital investment in the tourism and hospitality sector has been rising consistently .  

  13. CONTD. • Investments are expected to increase at a CAGR of 18.6 per cent during 2007–14 and reach USD37 billion • The government’s collective spending on the tourism and hospitality sector is expected to reach USD2.1 billion in 2014 • By the end of 2014, spending is projected to expand at a CAGR of 13.3 per cent over a seven-year period . • The “Visa on Arrival” Scheme has been popular among tourists

  14. CONTD. • In January 2010, the government launched the “Visa on Arrival” Scheme for citizens of five countries – Finland, Japan, Luxembourg and New Zealand – to attract additional foreign tourists • In January 2012, the government further extended this scheme to the citizens of six countries: Cambodia, Indonesia, Vietnam, the Philippines, Laos and Myanmar • The scheme registered an average growth of 56.7 per cent over 2010–12

  15. CONTD. • Visa on Arrival increased 47.1 per cent to 5744 tourists during January-March 2013 from the previous year .  • Incredible India is an international marketing campaign by the Government of India to promote tourism in India in 2002 internationally   • Foreign tourist arrivals grew at a CAGR of 7.8 per cent during 2005–12 to 6.6 million in 2012 • India currently attracts 0.63 per cent of world tourist and the government aims to increase it to one per cent   • In 2012, India Tourism has launched two new campaigns : an International Campaign called ‘Find What You Seek’ and a Domestic Campaign called ‘Go Beyond’ . 

  16. EMERGING AREAS

  17. FACTORS FAVOURING THE SECTOR

  18. GROWTH DRIVERS

  19. CONCERNS IN TOURISM AND HOSPITALITY SECTOR IN INDIA • Projection of India’s image as a safe and secure tourist destination • Attract private investment • Infrastructural development • Development of tourism destinations • Development of tourist circuits across states • Seamless travel within circuits • Joint marketing programs

  20. CONTD. • Differentiated tourism offerings for repeat travelers • Partnership oriented marketing • Human resource development • Inclusive growth

  21. FUTURE POTENTIAL • The demand for travel and tourism in India is expected to grow by 8.2 per cent between 2010 and 2019 and will place India at the third position in the world. • India's travel and tourism sector is expected to be the second largest employer in the world, employing 40,037,000 by 2019. • Capital investment in India's travel and tourism sector is expected to grow at 8.8 per cent between 2010 and 2019. • The report forecasts India to get capital investment worth US$ 94.5 billion in the travel and tourism sector in 2019. • India is projected to become the fifth fastest growing business travel destination from 2010-2019 with an estimated real growth rate of 7.6 per cent. • sector’s share of total national investment will increase from 4.7 per cent in 2011 to 4.8 per cent in 2021.

  22. QUESTIONS

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