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How to Be a Good Telemarketer

A telemarketer is a person who is responsible for selling a product or service over the phone. Telemarketers may work in a private office, from a call center or from home. It is often the case that telemarketers never meet their customers face to face, so good telemarketing skills are of utmost importance to achieving success as a telemarketer. Follow these suggestions for how to be a good telemarketer.

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How to Be a Good Telemarketer

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  1. Good Telemarketer 1.Prepare for telemarketing.

  2. 2.Express confidence. A good telemarketer speaks with a tone of authority that puts customers' minds at ease. If you are amply prepared, then you should be able to talk about the reason for your call and your company with confidence.

  3. 3.Practice effective communications skills. Speak slowly, loudly and clearly enough that customers can easily understand you. 

  4. 4.Try not to sound rehearsed.Scripts are common in telemarketing, especially in a call center atmosphere, but it is possible to deliver a script without sounding like you are reading from a piece of paper. 

  5. 5.Maintain a positive mental attitude. Remember that some (or many) of the people you call may not be expecting your call and, additionally, may not be receptive to your call. It is not unusual for even a good telemarketer to be rejected by several potential customers in a row before reaching 1 interested customer.

  6. 6.Stay resilient. Telemarketing is a numbers game, and it takes time and persistence to develop good telemarketing skills. Commit to making a certain number of calls each day and see those calls through.

  7. 7.Recognize when it is time to move on to the next call.If a contact is expressly not interested in what you have to say, then politely end the call and move on to the next call.

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