Intro to graphic design multimedia
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Intro to Graphic Design & Multimedia PowerPoint PPT Presentation

Intro to Graphic Design & Multimedia. Definition of Graphic Design & Multimedia Technology Convergence Design Process Multimedia Production Cycle Graphic Design Fundamentals. Defining Graphic Design. Not about Software (just tools) Visual Communication Problem Solving

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Intro to Graphic Design & Multimedia

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Intro to graphic design multimedia

Intro to Graphic Design & Multimedia

  • Definition of Graphic Design & Multimedia

  • Technology Convergence

  • Design Process

  • Multimedia Production Cycle

  • Graphic Design Fundamentals


Defining graphic design

Defining Graphic Design

  • Not about Software (just tools)

  • Visual Communication

  • Problem Solving

  • “Information Architects”

  • “…The designer conceives, plans, and executes designs that communicate a specific message to a specific audience within given limitations…”


Defining multimedia

Defining Multimedia

  • What is it?

  • The presentation of a computer application, usually interactive, that incorporates media elements such as text graphics, video, animation and sound on a computer

  • TV’s sensory power melding Computer interactive data

  • Delivered by computer or electronic/digitally manipulated means


Technology convergence

Technology Convergence

  • What is convergence?

  • What does it mean?

  • Melding of tech/media into one appliance

  • PC- Cell Phone- TV- Radio- etc.


The design process

The Design Process

  • Defining the Problem

  • Research (Audience, Constraints, Goals)

    • Build your Visual Vocabulary- search for samples

    • Build on the work of others- combine in a new original way

  • Thumbnails

  • Roughs

  • Comprehensives

  • Presentation

  • Ready for Press


Multimedia production cycle

Multimedia Production Cycle

  • Project Planning and Costing

  • Storyboarding

  • Media Components

  • Preproduction/ Production/ Post production

  • Testing

  • Delivering


Key to multimedia production

Key to Multimedia Production

  • Key= Creativity + Organization

  • True Multimedia requires different products in your development toolbox


It starts with creativity

It Starts With Creativity

  • Good design is created with a basic understanding of:

    - Design processes

    - Theories and concepts of design

  • Designer/client relationship governs the entire design process


Fundamentals of design

Fundamentals of Design

  • Design elements

    • Line, Shape, Value, Color, Texture, Space

  • Design principles

    • Balance, Proximity, Alignment, Unity, Emphasis, Rhythm


Basic graphic design concepts

Basic Graphic Design Concepts

  • Perception

  • Dynamic Balance

  • Gestalt

  • Text Type

  • Layout

  • Color


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