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The new cars market has a large number of buyers. Although switching costs are low, and buyers price-sensitive, manufacturers have invested in brand building, which further weakens buyer power. Key inputs include commodities like steel, whose price may be difficult for manufacturers to control, as well as more differentiated products, such as fabricated components, and labor.

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Toyota Prius

Mercedes-Benz hybrid

A study on New Cars

in the United States

Honda Insight

Nissan Altima


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A study on New Cars in the United States

The new cars market has a large number of buyers. Although switching costs are low, and buyers price-sensitive, manufacturers have invested in brand building, which further weakens buyer power. Key inputs include commodities like steel, whose price may be difficult for manufacturers to control, as well as more differentiated products, such as fabricated components, and labor.

The stagnation of major markets as a result of the global economic downturn, together with the high capital requirements for viable manufacturing scale, means that incumbents will generally not face much of a threat from new entrants.

However, substitutes such as used cars and public transport are likely to offer a very strong threat to car makers. Years of consolidation have left relatively few players in this market, and concentration within particular geographical regions can be quite high. Competitive rivalry is likely to intensify over the next few years, as major players contend for their share of declining markets.

© Auto Relief Group www.autoreliefgroup.com


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Market Definition:

The new cars market consists of the initial retail sale of passenger cars. The market value is calculated at retail selling price (RSP) and the market volume is given in terms of units sold.

Highlights:

  • The US new cars market generated total revenues of $151.6 billion in 2009, representing a compound annual rate of change (CARC) of -8.7% for the period spanning 2005-2009.

  • Market volumes decreased with a CARC of -10.2% between 2005-2009, to reach a total of 5.2 million units in 2009.

  • The performance of the market is forecast to accelerate, with an anticipated CARC of -0.2% for the five-year period 2009-2014, which is expected to drive the market to a value of $149.8 billion by the end of 2014.

© Auto Relief Group www.autoreliefgroup.com


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Quick View on the numbers

Market Value: The United States new cars market shrank by 22.4% in 2009 to reach a value of $151.6 billion.

Market Value Forecast: In 2014, the United States new cars market is forecast to have a value of $149.8 billion, a decrease of 1.1% since 2009.

Market Volume : The United States new cars market shrank by 22.7% in 2009 to reach a volume of 5,168.9 thousand units.

Market Volume Forecast: In 2014, the United States new cars market is forecast to have a volume of 4,522.4 thousand units, a decrease of 12.5% since 2009.

Market Segmentation: The United States accounts for 16.2% of the global new cars market's value.

Market Share: Toyota Motor Corporation accounts for 19.4% of the United States new cars market‘s volume.

© Auto Relief Group www.autoreliefgroup.com


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Analysis

The US new cars market has been experiencing decline over the past few years at an accelerating rate. The market is set to decline further in 2010 before a recovery is predicted with a small stable rate of growth predicted for the remainder of the forecast period.

The US new cars market generated total revenues of $151.6 billion in 2009, representing a compound annual rate of change (CARC) of -8.7% for the period spanning 2005-2009. In comparison, the European market declined with a CARC of - 0.5%, and the Asia-Pacific market increased with a compound annual growth rate (CAGR) of 3.8%, over the same period, to reach respective values of $390 billion and $285.5 billion in 2009.

Market consumption volumes decreased with a CARC of -10.2% between 2005-2009, to reach a total of 5.2 million units in 2009. The market's volume is expected to fall to 4.5 million units by the end of 2014, representing a CARC of -2.6% for the 2009-2014 period.

The performance of the market is forecast to decline further but at the slower pace, with an anticipated CARC of -0.2% for the five-year period 2009-2014, which is expected to drive the market to a value of $149.8 billion by the end of 2014.

Comparatively, the European and Asia-Pacific markets will grow with CAGRs of 7% and 5.3% respectively, over the same period, to reach respective values of $547.1 billion and $368.9 billion in 2014.

© Auto Relief Group www.autoreliefgroup.com


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MARKET VALUE

The United States new cars market shrank by 22.4% in 2009 to reach a value of $151.6 billion.

The compound annual rate of change of the market in the period 2005-2009 was -8.7%.

United States New Cars Market Value

$ billion, 2005-2009 (e)

United States New Cars Market Value Forecast

$ billion, 2009 - 2014

© Auto Relief Group www.autoreliefgroup.com


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MARKET SHARE

Toyota Motor Corporation accounts for 19.4% of the United States new cars market's volume.

Honda and Ford together account for 22% of the market's volume.

© Auto Relief Group www.autoreliefgroup.com


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Summary of the report

The US new cars market generated total revenues of $151.6 billion in 2009, representing a compound annual rate of change (CARC) of -8.7% for the period spanning 2005-2009.

Market volumes decreased with a CARC of -10.2% between 2005-2009, to reach a total of 5.2 million units in 2009.

The performance of the market is forecast to accelerate, with an anticipated CARC of -0.2% for the five-year period 2009-2014, which is expected to drive the market to a value of $149.8 billion by the end of 2014.

© Auto Relief Group www.autoreliefgroup.com


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Auto Relief Group based in Florida offers car / boat / RV Loan Modification service to Americans.We assists car owners in renegotiating their car loan or lease, avoid repossession and maintain ownership of their vehicle by working directly with lenders to restructure loans, extend terms or reduce payments.We provide our clients with customized reports, expert advice and negotiation assistance when restructuring their car loans.

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