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Chapter 13 Design and Production Outline Visual communication Print art direction Print production Television art director Broadcast production Web site design Visual Communication The art director Print Art Direction Illustrations and photos Color in print Typography 1. 2. 3. 4.

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Chapter 13 Design and Production

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Chapter 13 design and production l.jpg

Chapter 13Design and Production

Outline

  • Visual communication

  • Print art direction

  • Print production

  • Television art director

  • Broadcast production

  • Web site design


Visual communication l.jpg

Visual Communication

  • The art director

Chapter 13: Design and Production


Print art direction l.jpg

Print Art Direction

  • Illustrations and photos

  • Color in print

  • Typography

    • 1.

    • 2.

    • 3.

    • 4.

Chapter 13: Design and Production


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Print Art Direction

  • Layout and design

    • 1.

    • 2.

  • Print media requirements

    • 1.

    • 2.

    • 3.

    • 4.

Chapter 13: Design and Production


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Print Production

  • Art reproduction

    • 1.

  • Printing processes

    • 1.

    • 2.

Chapter 13: Design and Production


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Television Art Direction

  • 1.

  • 2.

Chapter 13: Design and Production


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Broadcast Production

  • Producing radio commercials

  • Producing TV commercials

    • 1.

    • 2.

    • 3.

Chapter 13: Design and Production


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Broadcast Production

  • TV production process

    • 1.

    • 2.

    • 3.

Chapter 13: Design and Production


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Web Design

  • 1.

  • 2.

Chapter 13: Design and Production


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