COMM 3353: Communication Web Technologies I

1. COMM 3353:Communication Web Technologies I • Chapter 12a: • Career Opportunities and Future Directions www.class.uh.edu/comm/classes/comm3353/ppt/_Pres12a.html

2. Career Opportunities and Future Directions • Career Opportunities

3. Career Opportunities • The Internet and WWW play two key roles in the job market: • 1) The Media itself is a generator for new jobs. • New technologies require more and more educated and skilled individuals to perform in areas new this decade. • 2) Serves as a medium to offer and find new jobs. • An excellent resource for job hunters.

4. Career Opportunities, Continued… • Searching for Employees • Can be time consuming and expensive for employers. • Typical Methods of Recruitment: • Newspaper advertisement • College campus recruitment • Headhunters / Employment Agencies • Using the Internet for recruitment is quicker, easier, and much more cost-effective.

5. Career Opportunities, Continued… • In addition to posting job opportunities online, recruiters seek out applicants who post their résumés online. • Employers can scan the Internet with ease, searching through thousands of potential employment candidates at a given sitting.

6. Career Opportunities, Continued… • Searching for Employment • The Web lists countless job opportunities spanning every field imaginable, as well as geographic boundaries. • Although Internet and Computing jobs are prevalent, they’re certainly not the only jobs available.

7. Career Opportunities, Continued… • Two Basic Strategies for Online Job Searching: • Posting Résumé Information • Least aggressive, least effective. • Surfing Job-Posing Sites • Most aggressive approach. • Employers (for the most part) still believe that the job applicant still bears the brunt of the responsibility of finding a new job.

8. Career Opportunities, Continued… • Posting Résumés Online • Passive in nature • Although many people have landed jobs using this method, it’s unlikely to be successful by itself. • Posting A Résumé online requires electronic expertise combined with an artistically crafted document that will catch the eyes of potential employers.

9. Career Opportunities, Continued… • Types of Résumés: • Functional • Emphasizes work experience, training, and skills. • Best for those with little experience or career changes. • Chronological • Work experience by date. • Generally for project and technical oriented backgrounds. • Hybrid • A combination between the two types. • Considered “lengthy” and generally not liked.

10. Career Opportunities, Continued… • Using the three basic résumé types online: • They must be modified for Internet use. • 1) Career objectives or Summary statements become a keyword preface for information that follows. • 2) Describe qualifications and experience using industry-specific lingo rather than generic terms. • 3) Abbreviations should generally be avoided. • 4) Online résumés should be formatted flush-left, with lots of white space and other site-specific information.

11. Career Opportunities, Continued… • 5) Online résumés should be short; optimally, a little over one printed page in length. Never over three. • 6) Be as discrete as possible. Do not post personal information beyond what is generally required on a normal résumé (no SSNs, etc.).

12. Career Opportunities, Continued… • Online résumés are typically entered using intrinsic form technology. • The user fills out a form online, then submits its contents to a server. • Another popular method is to create your own web site. • Growing in popularity. • Can be potentially harmful if you don’t know what you’re doing.

13. Career Opportunities, Continued… • Most people who use the web for finding employment use the WWW for both posting résumés online and creating their own homepage. • This increases their chances of recognition exponentially. • Is an accepted practice in all industries. • Might be considered redundant by some, but most recognize it as “covering all bases.”

14. Career Opportunities, Continued… • Using Online Employment Services • An Online Employment Service differs from traditional online résumé posting sites and Job Info sites in that they act as an agent between both parties. • They make the connection for you. • Generally charge a fee to the employer if you are hired. • Some charge subscription fees to belong. • Both user and employer.

15. Career Opportunities, Continued… • Jobs in a Cyberworld • Technical vs. Non-Technical Jobs • Technical: • Calls for highly skilled individuals more logically oriented and versed in developing product using the “Why things work” principle. • Non-Technical: • Calls for skilled individuals more artistically oriented, creating product using the “What looks good” principle.

16. Career Opportunities, Continued… • In addition to the usual, classical job opportunities that have transitioned to the web, new opportunities now exist: • Multimedia development • CD Rom development • Internet Technology • Internet Advertising and Public Relations • Media Outlets

17. Career Opportunities, Continued… • The Webmaster • Most popular and most talked about cyber-position currently available. • Radically changing in scope • Companies are beginning to abandon the “Webmaster” concept for a “Web Developing Group” instead. • Still, many Webmaster positions are still available. • Rated as the hottest and best paying positions in the marketplace.

18. Career Opportunities, Continued… • Getting Experience • It’s a very competitive arena! • Many colleges and universities are now beginning to offer web-related courses and integrating the Web into existing coursework. • Many students are being recruited straight out of high school for training and job placement. • Universities must offer integrated technologies into existing curriculum in order for students to gain an acceptable level of experience prior to entering the job market.

19. Career Opportunities, Continued… • Where else can I get experience? • Entry-level jobs in school computer labs. • Not only skill advancement, but also links students with professors and other specialists. • Internships, paid or unpaid, in field of study. • Can sometimes lead to full-time jobs. • Volunteering with non-profit organizations. • Many times they can’t afford to pay the high cost associated with professional, technical services.

20. The Internet and theWorld Wide Web End Chapter 12, Part I.