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Talent Factory. Digitalent Foundation. The Foundation’s aim is to promote innovation and digital culture within digital industry. Sponsors. Collaborators. Our position. • We position in R+D+I in advanced digital content • We aim to be an approved center of innovation in digital content.

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Digitalent foundation l.jpg
Digitalent Foundation

The Foundation’s aim is to promote innovation and digital culture within digital industry

  • Sponsors

  • Collaborators


Our position l.jpg
Our position

• We position in R+D+I in advanced digital content

• We aim to be an approved center of innovation in digital content

Conceptualization platforms

Advanced TIC for new contents

I+R+D department in digital content for bussinesses

Cultural

Industries

TICs

Fund.

Digitalent

Talents

Support new creation

Public

Sec.

Strategies to support innovation in digital content


Audiovisual industry l.jpg
Audiovisual industry

  • Traditional power of TV is disappearing

  • New situation regarding audiovisual industry


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Uncertainty

With the arrival of wide band networks market power relations are not clearly defined yet


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New power relations in industry

  • Creators are more free and

    some of them are not part of industry

  • Market is developing quickly

  • More channels

  • Users are more free

  • More competitive content market

  • Global market

  • Current business strategies in crisis


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The media are more competitive

  • Creation of more projects

  • Faster integration of new creators into industry

  • Action area: the world

  • Creation of more digital culture in global network


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Talent Factory

The Factory’s aim is to look for and attract new talent, out of commercial circuit, in order to incorporate it to the contents digital’s industry

  • Invigorate the sector of digital content

    (audiovisual and cultural)

  • Make industry rely on this new talent

    (reducing risk, promoting and testing the new talent)

  • Be the department of R+D+i of cultural industries


Slide9 l.jpg

Talent Factory

  • Creator incubator vs Business incubator

  • Creators vs Entrepreneurs

  • Objective: market opportunities for the Talent

  • Provide the Talent with skills to face the market.

  • Own broadcasting channel


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Talent Model vs Project Model

Concept of production

Project

Talent

Projection

Production

Production

Commercialization

Commercialization


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New Digital Talent

  • Creators have a good command of digital language

  • They are out of industry scope

  • They are seen as outsiders

  • Attraction in a global environment


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New Digital Talent

1º Detection of new talent in global environment

2º Work on open innovation

3º Creation of a model

4º Promotion

5º New relationship between Producer and Creator


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Professional

production

Trade

council

Open Hunter

& Open Lab

Open Hunter

& Open Lab

Professional

production

Test Lab

& Marketing

Project

acceptance

3 pronged

Negotiation

Agreement

signing

Stop Work

Activity

Company

Creative

Hunter

Talent

Contact

Project

budget

Report

& Cost

Sale

& End

New digital TALENT

Not defined

1 month

2 months

1 month

1 year

DETECTION

START

PRODUCTION

PROMOTION

SALE


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What is Digital Talent?

  • Talent in content

  • Creation of tools for content

  • New production methods

  • New business strategies


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Board of Directors

MACCCC

Automatic

Analysis .

Animac

bDigital

Bcn

Employers

Univer.

Hangar

Compos

Lyon

Lisboa

Competitions

Other

Institutions

DiBa

Barcelona

Baumann

Terrassa

Creative

Hunters

Baners

T.F.

Radar

Trade

Fairs

Net

T.F.

TCM

UOC

ICIC

Channel for TALENT search

PASSIVE CHANNELS

ACTIVE CHANNELS

COOPERATIVE CHANNELS


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Intellectual Property Open innovation


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Work Relation

  • 1200€/month Allowance

  • Process of creation of 1-3 months


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Talents/Projects

  • Capturing channel: Festivals/ Competitions

  • DIBA Festival (Barcelona)

    • Talent 1: 4 people

      • 2 audiovisual anthropologists + 2 audiovisual artists

      • Project field: Internet+Audiovisual+Education

    • Talent 2

      • Vitoria channel TV producer (Álava)

      • Project field: Publishing+TV


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Talents/Projects

  • Capturing channel: Festivals/ Competitions

  • BAUMANN Festival (Terrassa)

    • Talent 3

      • Animation Designer

      • Project field: Animation+TV


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Talents/Projects

  • Capturing channel: Creative Hunter/ Various

    • (T4) BioOrg: Genetics in social networks.

    • (T5) Mobile Quest: Mobile content + TV quiz show.

    • (T6) Multiplayer Chess: Video games online.

    • (T7) Music 4.0: Music creations with scores.


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Talents/Projects

  • Capturing channel: Banners

  • Offers: 37

  • Age: 25 - 45


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Work team

  • MANAGEMENT

    • Experts in Research & Develop. (Content & Technology)

  • CREATIVE HUNTERS

    • Multidisciplinary profile and expert in content and new technologies

    • Responsible for relations with Talents: several environments, universities...


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Team

  • PRODUCTION

    • Responsible for Project management

    • Responsible for providing the Talent with resources required

    • Guarantee guidelines for innovation

  • DIGITAL MARKETING

    • Knowledge of new technologies market

    • Use of channels to promote Talents

    • Specialized in viral marketing, web 2.0...


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Work team

  • Creative Hunter: 2

  • Digital Marketing: 2

  • Production: 2

  • Management: 2

  • Total: 8 professionals


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Trade Council

  • Multidisciplinary team. Wise people in Talent Factory

  • Responsible for creating strategies together with the management team

Deliberación Premios Digitalent

Festival DIBA


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Co-InnovationCooperation in innovation methods

  • Professionals

    • Experts in co-creation, open innovation for new formats, new technologies for production, multi-platform concepts, etc.


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Co-InnovationCooperation in innovation methods

  • Universities

    • UOC

      • Postgraduate program “Innovation in audiovisual content creation: new tools and methods for new audiovisual mediums” (30 credits)

      • Research project: Art, aesthetics and new-media (R&D, Ministry of Education and Science)

  • Barcelona University

    • ACRE project - Accommodation Creative knowledgde - Competitiveness of European Metropolitan Regions within the Union


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Co-InnovationCooperation in innovation methods

  • Autonomous government and local companies

    • Mataró. TCM Audiovisual & EUPM (School attached to UPC)-Graduate in audiovisual mediums

    • Generalitat de Catalunya. Catlab (Catalan net of Livinglabs consisting of i2Cat foundation, Neapolis, Citilab, TecnocampusMataró, digital, 22@)


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Infrastructures

  • 900 m2 area

    • 100 m2 motion capture studio

    • 80 m2 performance projecting studio

    • 520 m2 production studios

    • 200 m2 offices



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“Cultural Ring”

Hipnotik Festival 2008: Graffiti Anella Culturalhttp://www.youtube.com/watch?v=r3voqpAIjwk

Presentation of 'Metamembrana', MARCELI ANTUNEZ

http://www.youtube.com/watch?v=8nDHIxQdIYw


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Talent Factory portalInternet communication strategies


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Initial budget

  • 15 months

CONCEPT

TOTAL

Microcomputing 45 working places + electronics +storage + closets 330.176

Internet sign (Al-Pi) 45.000

Computer services 179.561

Top10 Talents and resources consumption 60.750

Audiovisual services consumed by 10 talents 32.000

Project consultancy (External) 16.000

Promotion 25.000

Renting 300 m2 area 121.500

Talent Factory Human Resources 333.600

Project management 102.988

Computer infrastructures design 40.830

Computer infrastructures assembly 21.900

Portal development 299.639

International net consultancy 15.750

Net machines 20.300

Perishables 4.000

Trips 5.000

Audit 3.000

Other (Contingency) 65.874

1.722.868

TOTAL


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Creative capital fund

  • It guarantees a continuous flow of projects

  • High risk, Low investment, high return

  • 3,000,000 € allow to undertake a minimum of 50 projects a year for five years

  • Companies under negotiation:

    • CCMA

    • Abacus

    • Financial Promotion (from Generalitat)

    • ICIC

    • etc.


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Internationalization

  • Distributed network to detect and exchange talents globally

  • An only Database for Talents that the whole Talent Factory network could enter

  • Centralize knowledge management

  • To achieve a global environment we must COOPERATE and SHARE to become more competitive



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Areas to share

  • Law and financial firm

  • Image

    • Unique personalized design

  • An only Database

  • International Networking

  • Web portal: hosting, domains, personal development

  • Open innovation structure

    • Work protocol

    • Intellectual Property

    • Innovation models in creation

  • Infrastructures:

    • E.g. 4k node (with Foundation i2Cat)


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Talent Factory

www.digitalent.cat

[email protected]

C/ Perú, 174 08020 Barcelona T. 93 266 19 99


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