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Northern Brazil - PowerPoint PPT Presentation

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Northern Brazil Business – Economy – Environment - Culture - Government General Info Area: 3.9 million km 2 / 45% Population: 11.3 million GDP: 9.6 billion US$ Climate: Equatorial ( ↑ temperatures and ↑ annual precipitation)

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Northern Brazil

Business – Economy – Environment - Culture - Government

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General Info

  • Area: 3.9 million km2 / 45%

  • Population: 11.3 million

  • GDP: 9.6 billion US$

  • Climate: Equatorial (↑ temperatures and ↑ annual precipitation)

  • Economy: Iron, Energy production, Electronics, and Natural Resources

  • Largest Cities: Manaus, Belém, Ananindeua, Porto Velho, Macapá, Santarém, Rio Branco, Boa Vista, Palmas

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  • Last region to be given importance by the Brazilian government

  • Least inhabited

  • Minor contribution to national GDP and population

  • Composed of states of Acre, Amapá, Amazonas, Pará, Rondônia, Roraima, and Tocantins

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Northern Brazil-Business Methods-

Ordem e Progresso"Order and Progress"

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Culture of Business

  • English is widely spoken in the Brazilian business world

  • “Women in the Workplace” is not seen as an issue, women have very few problems with colleagues

  • Negotiations emphasize valuing people and relationships. Therefore you get to know your business partners before “getting down to business”

  • They really like business cards.

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Zona Franca

  • Despite location, there appears to be a sincere commitment to growth in Northern Brazil.

  • Specifically, Zona Franca, located in Manaus (of the Amazonas state) is an area dedicated to industry.

  • The Brazilian government has made this a duty free zone therefore enticing industry.

  • The culture of business therefore is one of hopeful progress. According to the Brazilian statistical bureau Amazonas had the highest growth rate of any Brazilian state at 21.8% in 2005

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  • A major industry in the Zona Franca has become the electronics industry.

  • CCE-comercializar componentes eletrônicos (trade electronic components) is a major electronics company prospering in Zona Franca

  • Supplying a lot of electronics to China, other countries look for business from companies like CCE because its location makes import/export less expensive

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  • The economy in the North depends largely on the exploitation of the rainforest

  • Little manufacturing or farming contributes to the economy.

  • Electronics Industry and Iron production starting to develop

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Primary Industries

  • Majority of exports depend on the products of the rainforest

  • Rubber, fruits, nuts, herbs, and timber comprise a large portion of the products in the North

  • Mining and fishing also contribute a small percentage to the economy

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  • Very little agriculture is done in the North

  • Forests have been cleared for crops, but near constant rainfall has eroded the soil to where agriculture is near impossible

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  • Amazon Rain Forest

    • 42% of Brazil (3.6 million sq km)

    • More species of plants, fish, and mammals than any other country

    • Destruction

    • Environmental Consciousness

    • Climate

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  • Floodplain

    • Seasonal rainfall patterns

    • Flooded Forests

    • Forests grow no more than 20 m

  • Dry Land

    • Terra Firme

  • Aquatic Plants

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  • Shaped by the Portuguese and Native Indians, African population, and settlers from Europe, the Middle East, and Asia

  • Accents, dialects, and slang vary regionally

  • Officially a Catholic country – 74% Roman Catholic

  • Popular food includes white rice and black beans with steak, chicken, or fish

  • Local markets sell embroideries, potteries, ceramics, wood-carvings, and dolls

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  • Soccer

  • Brazilian Carnaval

  • Samba

    • most popular rhythm

    • mixture of Spanish bolero and African Music

  • Lambada

    • internationally popular

    • influenced by Caribbean rhythm

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Brazilian Government

  • Federative Republic – national government has much greater power than local

  • Constitution established in 1988, establishing three branches of government

  • State and local governments have similar system, but much less power

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Political Parties

  • 14 major political parties in Brazil

  • Brazilian Democratic Movement Party (PMDB) is Brazil’s largest political party

  • Liberal Front Party (PFL) is second largest party and holds center-right views

  • Parties often form alliances for elections

  • The Workers’ Party (PT) has found power in the last few years

  • President Lula is a founding member of the Workers’ Party, a labor party

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National Representation

  • 3 representatives from each state in the Federal Senate

  • 7 states account for 65 of 513 seats in representative Chamber of Deputies

  • - 8 from six of the states

  • - 17 from largest state of Pará

  • Governors of each state hold most local powers and have little power to tax

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North’s Influence on National Politics

  • Elections are by popular vote, so North Brazilians have less impact than more populated regions

  • Peoples of the North are more rural and removed from the national political picture

  • Industries and economy drive political views of citizens

  • Evidenced by growth of Workers’ Party

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Super Seaport Stats

  • ¼ of the products traded by Brazil move through the port of Santos

  • The port is completely privatized, therefore it works in the best interest of its companies and the economy

  • The port is only getting larger with 24 areas already in use and another 27 on the way

  • Despite size, the seaport runs efficiently due to a meticulous operations center. In hopes of increasing efficiency, a tunnel is being built beneath the port linking the two sides.


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  • 41 million tons of material move through the Port of Santos every year

  • 4 thousand ships pass through the port each year

  • The global area of the Port of Santos is 7,765,100 m2

  • 55% of Brazils GDP comes from the influence of the port has on surrounding cities such as Sao Paulo

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