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KARACHI SUMMER FESTIVAL AN EXCLUSIVE FAMILY SHOW “ where consumer is the king “. 7 – 9 AUGUST 2009 INTEGRATED PROMOTIONAL MANAGEMENT. FESTIVAL VENUE. Centrally located – larger capacity – clean and secure environment

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Karachi summer festival an exclusive family show where consumer is the king l.jpg

KARACHI SUMMER FESTIVALAN EXCLUSIVE FAMILY SHOW“where consumer is the king “

7 – 9 AUGUST 2009

INTEGRATED PROMOTIONAL MANAGEMENT


Festival venue l.jpg
FESTIVAL VENUE

  • Centrally located – larger capacity – clean and secure environment

  • Children entertainments , green area, parks and covered/indoor area for various events

  • Huge green arena for musical concert

  • Ample parking space


Events l.jpg
EVENTS

  • WOMEN ACTIVITIES

  • MEN ACTIVITIES

  • CHILDREN ACTIVITIES

  • MUSICAL CONCERTS


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EVENT FORMAT

  • Likely Participation:

    • Due to the centralized location of the venue, summer vacations and events dates i.e. weekend , approx 10,000 to 15,000 persons per day are expected to visit the festival. We expect that the event is attended by the high middle/middle class general public.

    • Entry to venue

      • Free entry to venue for family and couples

      • No single entry

  • Participation in Activities

    • Entry through purchase of sponsored brand product in following activities

      • Cooking Shows

      • Grooming Classes

      • Hair Care

      • Dress Show & Lawn Exhibition

      • Dental Check-up

      • Children Activities

      • Musical Concerts


Women activities cooking shows l.jpg
WOMEN ACTIVITIESCOOKING SHOWS

  • Thirteen Cooking classes conducted by top Culinary experts such as Zubaida Tariq, Kokab Khawaja, Naheed Ansari, Gulzaar , Zakir Chef, Mehboob, Rahat and Lubna. Four will be engaged subject to their availability.

  • Expected attendance 500+ per class

  • All attendees will be given Participation Certificates.

  • The recorded programs to be property of the client for subsequent transmission on other channels and Video release.


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SPONSOR PACKAGES

MAIN SPONSOR WOMEN COOKING CLASSES

  • Sales points stalls (10’X10’)

  • Backdrop (8’X12’)

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 150 seconds fresh and 60 second repeat

  • Scrolls

  • Break bumpers of 07 second

  • 300 passes for musical concerts

    SPONSORSHIP COST : Rs1,000,000.00

TWO CO-SPONSORS

  • Sales points stalls (10’X10’)

  • Side screen (8’X4’)

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 60 seconds fresh and 60 second repeat

  • Scrolls 10 seconds

  • 200 passes for musical concerts

    CO-SPONSORSHIP COST : Rs,500,000.00 each

  • All promotional material will be provided by client


Women activities grooming classes l.jpg
WOMEN ACTIVITIESGROOMING CLASSES

  • Thirteen grooming classes conducted by top beauty experts such as Bhabhi’s & Rose

  • All attendees will be given Participation Certificates.

  • Admission through an appropriate Sales Promotion. (Sale of Product)

  • Expected attendance 500+ per class

  • The recorded programs to be property of the client for subsequent transmission on other channels and Video release.


Sponsor packages8 l.jpg
SPONSOR PACKAGES

MAIN SPONSOR WOMEN GROOMING CLASSES

  • Sales points stalls (10’X10’)

  • Backdrop (8’X12’)

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 150 seconds fresh and 60 second repeat

  • Scrolls

  • Break bumpers of 07 second

  • 300 passes for musical concerts

    SPONSORSHIP COST : Rs1,000,000.00

TWO CO-SPONSORS

  • Sales points stalls(10’x10’)

  • Side screen (8’x4’)

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 60 seconds fresh and 60 second repeat

  • Scrolls 10 seconds

  • 200 passes for musical concerts

    CO-SPONSORSHIP COST : Rs,500,000.00 each

  • All promotional material will be provided by client


Women activities hair care l.jpg
WOMEN ACTIVITIESHAIR CARE

  • Thirteen hair care classes conducted by top beauty experts

  • All attendees will be given Participation Certificates.

  • Admission through an appropriate Sales Promotion. (Sale of Product)

  • Expected attendance 200+ per class

  • The recorded programs to be property of the client for subsequent transmission on other channels and Video release.


Sponsor packages10 l.jpg
SPONSOR PACKAGES

MAIN SPONSOR WOMEN HAIR CARE

  • Sales points stalls (10’X10’)

  • Backdrop (8’X12’)

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 150 seconds fresh and 60 second repeat

  • Scrolls

  • Break bumpers of 07 second

  • 300 passes for musical concerts

    SPONSORSHIP COST : Rs1,000,000.00

TWO CO-SPONSORS

  • Sales points stalls(10’x10’)

  • Side screen(8’x4’)

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 60 seconds fresh and 60 second repeat

  • Scrolls 10 seconds

  • 200 passes for musical concerts

    CO-SPONSORSHIP COST : Rs,500,000.00 each

  • All promotional material will be provided by client


Women activities others l.jpg
WOMEN ACTIVITIES-Others

DRESS SHOWS AND LAWN EXHIBITION

  • Dress displays by famous boutiques. Fashion tips by designers

  • 2 Shows in Three days with Catwalk Models displaying designers and one show exclusively for Bridal Wear


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SPONSOR PACKAGES

MAIN SPONSOR WOMEN DRESS SHOWS & LAWN EXHIBITION

3 Main Sponsors (01x each show)

  • Sales points stalls (10’X10’)

  • Backdrop (8’X12’)

  • 3 co-branded shows recorded and telecast on Media Partner of 50 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 150 seconds fresh and 60 second repeat

  • Scrolls

  • Break bumpers of 07 second

  • 300 passes for musical concerts

    SPONSORSHIP COST : Rs,250,000.00 each

TWO CO-SPONSORS

6 Co-sponsors (02 x each show)

  • Sales points stalls(10’x10’)

  • Side screen(8’x4’)

  • 3 co-branded shows recorded and telecast on Media Partner of 50 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 60 seconds fresh and 60 second repeat

  • Scrolls 10 seconds

  • 200 passes for musical concerts

    CO-SPONSORSHIP COST : Rs,150,000.00 each

  • All promotional material will be provided by client


Other activities l.jpg
OTHER ACTIVITIES

DENTAL CHECK UP

  • Free Dental Check Up by the dentist

  • Briefings on dental care and remedies

  • Telecast on media partners

  • Sales of dental products


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SPONSOR PACKAGES

MAIN SPONSOR DENTAL CHECK-UP

  • Sales points stalls (10’X10’)

  • Backdrop (8’X12’)

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 150 seconds fresh and 60 second repeat

  • Scrolls

  • Break bumpers of 07 second

  • 300 passes for musical concerts

    SPONSORSHIP COST : Rs1,000,000.00

TWO CO-SPONSORS

  • Sales points stalls(10’x10’)

  • Side screen (8’x4’)

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 60 seconds fresh and 60 second repeat

  • Scrolls 10 seconds

  • 200 passes for musical concerts

    CO-SPONSORSHIP COST : Rs,500,000.00 each

  • All promotional material will be provided by client


Other activties l.jpg
OTHER ACTIVTIES

  • Stencil Mehndi and designs for women by the experts. (live glimpses would be telecast on media partner channel).

  • Palmist

  • Tarot Card Reader


Men activities l.jpg
MEN ACTIVITIES

  • ARCHERY

  • TAGRET SHOOTING

  • RACES


Children activities l.jpg
CHILDREN ACTIVITIES

  • Face painting by experts

  • Various games and prizes

  • Magic and juggler show

  • Jumping castle and race events

  • Painting competition

  • Jigsaw puzzle

  • Clay craft

  • Rhyme competition

  • Any activity recommended by client will be included


Sponsor packages18 l.jpg
SPONSOR PACKAGES

MAIN SPONSOR CHILDREN ACTIVITY

  • Sales points stalls (10’X20’)

  • Backdrop

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 150 seconds fresh and 60 second repeat

  • Scrolls

  • Break bumpers of 07 second

  • 300 passes for musical concerts

    SPONSORSHIP COST : Rs1,500,000.00

TWO CO-SPONSORS

  • Sales points stalls (10’X10’)

  • Side screen

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 60 seconds fresh and 60 second repeat

  • Scrolls 10 seconds

  • 200 passes for musical concerts

    CO-SPONSORSHIP COST : Rs,750,000.00 each

    All promotional material will be provided by client


Talent hunt l.jpg
Talent Hunt

  • Opportunity to show hidden talent in singing, dancing or acting

  • Anyone can participate

  • No age restriction

  • No Gender restriction

  • Entry through purchase of sponsored brand product


Sponsor packages20 l.jpg
SPONSOR PACKAGES

MAIN SPONSOR TALENT HUNT

  • Sales points stalls (10’X10’)

  • Backdrop (8’X12’)

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 150 seconds fresh and 60 second repeat

  • Scrolls

  • Break bumpers of 07 second

  • 200 passes for musical concerts

    SPONSORSHIP COST : Rs. 500,000.00

TWO CO-SPONSORS

  • Sales points stalls(10’x10’)

  • Side screen (8’x4’)

  • Thirteen co-branded shows recorded and telecast on Media Partner of 22 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 60 seconds fresh and 60 second repeat

  • Scrolls 10 seconds

  • 100 passes for musical concerts

    CO-SPONSORSHIP COST : Rs,250,000.00 each

  • All promotional material will be provided by client


Concert activities l.jpg
CONCERT ACTIVITIES

  • 7th August 2009 – Folk Music

    Artists:

    • Sindhi Shazia Khushk

    • Punjab Naeem Abbas Rufi

    • Balouch Laal Shehzadi, Mehtab

    • Pushto Ali Khan, Waqar Tanoli


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CONCERT ACTIVITIES – Contd.

  • 8th August 2009 – National Songs (TELECAST ON 14 AUGUST)

    Artists:

    • Ahmed Jahanzeb

    • Salim Javaid

    • Nadeem Jaffary

    • M. Ifraheem

    • Muhammad Ali Shehki


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CONCERT ACTIVITIES – Contd.

  • 9th August 2009 – Grand Concert (TELECAST ON EID DAY)

    Artists:

    • Sukhbir Singh

    • Amjad Sabri

    • Aini

    • And others


Sponsor packages concerts l.jpg
SPONSOR PACKAGES - CONCERTS

  • 3 Main Sponsors (01x each show)

  • 6 Co Sponsors (02 x each show)


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SPONSOR PACKAGES - CONCERTS

MAIN SPONSORS

3 Main Sponsors (01x each show)

  • Sales points (10’X20’)

  • Backdrop (16’ X 32’)

  • Sponsors logo will be printed on concerts passes

  • Banners and runners in concert area (50% by main sponsor and 25% each by co-sponsors) and at different locations of festival

  • 3 branded concerts recorded and telecast on Media Partner of 90 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 480 seconds fresh and 480 second repeat

  • Scrolls 10 seconds

  • Break bumpers of 07 second

  • 500 passes for musical concerts

    SPONSORSHIP COST : Rs3,000,000.00 each

  • All promotional material will be provided by client


Sponsor packages concerts26 l.jpg
SPONSOR PACKAGES – CONCERTS

CO-SPONSORS

6 Co Sponsors (02 x each show)

  • Sales points (10’X10’)

  • One side screen (12’X16’)

  • Sponsors logo will be printed on concerts passes

  • Banners and runners in concert area (50% by main sponsor and 25% each by co-sponsors) and at different locations of festival

  • 3 co-branded concerts recorded and telecast on Media Partner of 90 minutes duration each (also repeat telecast). Recorded programs will be our property and are available for telecast on other channels

  • 240 seconds fresh and 240 second repeat

  • Scrolls 10 seconds

  • 300 passes for musical concerts

    SPONSORSHIP COST : Rs1,500,000.00 each

  • All promotional material will be provided by client


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CONCERTS PASSES BY SMS

  • 5000 Passes of musical concerts can be given by lucky draws

  • Consumers can be asked to send SMS at the designated number

  • Lucky winner can win free passes of musical concerts

  • The pre-event promotion will be carried out on our media partners and Karachi and Hyderabad cable network


General sponsor packages l.jpg
GENERAL SPONSOR PACKAGES

  • Sales points stalls

  • Banners

  • Vertical banners

  • Free sampling

  • Live telecast coverage

    SPONSORSHIP COST : Rs,200,000.00

  • All promotional material will be provided by client


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CLIENTS PROMOTIONAL BENEFITS

  • Pre event campaign & promotion on cable/satellite channels and hoardings on selected locations.

  • Sales point stalls with appropriate branding

  • Direct promotion at venue - 3 days

  • Live media coverage of selected features

  • Post event media telecast of entire event


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DIRECT PROMOTION AT VENUE - 3 DAYS

  • One2one interaction with consumer on product stalls

  • Promotion through banners/ground boards/backdrops/flyers etc.

  • Direct sales and sampling opportunities


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BRAND PROMOTION

  • Sales point stalls

  • Exclusive branding

  • 13 recorded program on partner channel

  • Free airtime/pre event promos / Break bumpers / scroll etc

  • Passes for Musical Concerts


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ELECTRONIC MEDIA PARTNERS

Media partner for the event is METRO ONE. The channel is selected for the following facts:

  • Availability of cable network associated with Metro One

  • High ratings and up-coming popular channel in Karachi ( People meter AND Gallop rating)

  • Economically viable for the consumers to appropriately cover such event of longer duration


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Address : 201, Trade Center B-47 Gulshan-e-Iqbal Karachi Web site : www.valmarproduction.comPhone : +92-21-4970000Fax : +92-21-4822210

For further details contact

Integrated Promotional Management



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