sudden oak death and its impact on virginia s ornamental market
Download
Skip this Video
Download Presentation
Sudden Oak Death and Its Impact on Virginia’s Ornamental Market

Loading in 2 Seconds...

play fullscreen
1 / 16

Sudden Oak Death and Its Impact on Virginia - PowerPoint PPT Presentation


  • 293 Views
  • Uploaded on

Sudden Oak Death and Its Impact on Virginia’s Ornamental Market. Brian Booth Jen Bowry Mark Brill Allison Cyrus. Research Question. What ramifications will Sudden Oak Death (SOD) have on both Virginia’s wholesale and retail ornamental landscape industry within the next 20 years?.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Sudden Oak Death and Its Impact on Virginia' - Angelica


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
sudden oak death and its impact on virginia s ornamental market

Sudden Oak Death and Its Impact on Virginia’s Ornamental Market

Brian Booth

Jen Bowry

Mark Brill

Allison Cyrus

research question
Research Question
  • What ramifications will Sudden Oak Death (SOD) have on both Virginia’s wholesale and retail ornamental landscape industry within the next 20 years?
sudden oak death
Sudden Oak Death
  • Disease caused by a fungus, Phytophthora ramorum
  • The fungus can infect over 60 different species of ornamental trees and shrubs, not just oak species
  • The only preventative measure against the fungus at this time is to destroy any infected plants, sanitize all work tools, and to follow mandated quarantine practices
  • There is no cure once the plant is infected; depending on the host, symptoms will vary but will always ultimately die
symptoms of sod
Symptoms of SOD
  • Leaf spots
  • Needle and tip blight
  • Shoot-tip dieback
  • Canker formation
  • Sticky, dark red oozing from cankers
seriousness of the fungus
Seriousness of the Fungus
  • In addition to the wide host range, other fungal characteristics make it a serious threat
    • It spreads via water, which means windy rainstorms and irrigation water can aid in the spread
    • The spores have flagella which allow them to swim
    • While ideal conditions for growth are cool, wet environments, the fungus can also tolerate hot, dry conditions
seriousness of the fungus6
Seriousness of the Fungus

This map shows the areas likely to be affected by SOD

should this be included need to find a source
SOD has been found in:

California

Washington

Georgia

Tennessee

North Carolina

South Carolina

Quarantine rules:

Should this be included? Need to find a source…
hypotheses
Hypotheses
  • Virginia’s nursery stock supply will decline in both quality and quantity because of federal quarantines for SOD
  • Overall demand will decrease for the susceptible plants as a result of the supply shift
hypotheses cont
Hypotheses cont.
  • Producers of these trees and shrubs will suffer financial losses due to the inability to sell their products from quarantines and the mandatory destruction of infected plants
  • Consumer preference could shift away from susceptible plants
players in the game
Wholesale Markets

Riverbend Nursery, Saunders Brothers Nursery

Retail Markets

Home Depot, Wal-Mart, local garden centers

Homeowners living in forested areas spreading the disease

Players In The Game
how would the market be effected
How would the Market be Effected
  • Wholesale growers would not be able to produce certain oaks and shrubs
  • Wholesalers and Retailers would lose income from reduced sales
  • There would be a decreased supply of certain oaks and shrub species
  • Demand for substitute trees and shrubs would increase
shock to wholesale market

S1

S

Consumer

D

S1

S

Retailer

D

S1

S

Wholesale

D

Shock to Wholesale Market

With the reduction of supply, the goods will cost more and the quantity received by the consumer will be less

who loses
Who Loses?
  • Wholesalers and retailers would lose sales and would have to find alternate sources to compensate for lost income
  • Consumers would not have as many choices when they want to landscape
so who wins
So…….. Who wins?
  • Wholesalers could adjust their inventory to give more plant choices to retailers and consumers
  • Retailers could advertise and market alternative plants to consumers
  • Consumers would benefit through special sales and alternate choices from retailers
ad