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Social Serendipity Instigating and Mapping Interaction Prof. Alex Pentland MIT Media Lab. MIT Media Lab. Introduction Systems & Bluetooth . Social Software Systems: Friendster, Tacit, Orkut, Linkedin Beyond Classic Knowledge Management & CRM Dating: Largest Legal Online Service

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Social serendipity instigating and mapping interaction prof alex pentland mit media lab l.jpg

Social Serendipity

Instigating and Mapping Interaction

Prof. Alex Pentland

MIT Media Lab

MIT Media Lab


Introduction systems bluetooth l.jpg
Introduction Systems & Bluetooth

  • Social Software Systems:

    • Friendster, Tacit, Orkut, Linkedin

    • Beyond Classic Knowledge Management & CRM

    • Dating: Largest Legal Online Service

  • Mobile Phones and Bluetooth

    • Over 500M mobile phones sold in 2003

    • Bluetooth product shipments are over one million units per week


Phones and face to face l.jpg
Phones and Face-to-Face

  • Harnessing the Full Phone’s Full Potential

    • Focus on communication at a distance

    • But should be a Catalyst for Introductions

  • Why I want this service

    • Connect with old friends on the T

    • Meet people in the lab who can help me out


Blueaware proximity logs l.jpg
BlueAware : Proximity Logs

  • Proximity Log

    • Sits in the background

  • Details

    • Starts on boot

    • Logs other BT devices in a user’s local area

  • Applications

    • Match Making Applications

    • Social Network Mapping

    • Epidemiology & Health Monitoring


Serendipity instigating interactions l.jpg
Serendipity: Instigating Interactions

  • Making Social Software Social

    • Situated Interaction Cueing

      • Conferences, Airports, Bars, Water Coolers, Public Transportation, …

  • Matching

    • Rich Web Content

    • Existing Friends-of-Friends Networks

SMS / MMS Gateway

Profile Matching




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