SECONDARY SOURCES AND QUALITATIVE RESEARCH. MKT525 L. Alwitt. SECONDARY SOURCE DATA. Definition Content Locating secondary data sources. KEY SECONDARY DATA SOURCES. U.S. Census NAICS / SIC Survey of Buying Power Syndicated services. EVALUATING SECONDARY SOURCE DATA.
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“You mentioned that Perrier is highly carbonated. Why is a lot of carbonation important to you?” (repeat for each response)
7 Secrets of Successful People
Glass and steel desk
Gold ballpoint pen
Stereo -classical music
Art=Durer-”Knight Death, and Devil”
Guns & Ammo
Conan (sword/sorcery pb)
Plastic desk organizers
plastic Papermate pen
Clock radio - oldies
Framed posters on walls:
Artist for Conan books (Frazetta)OBSERVATION