Unity Brand Identity Map – Based on Market Research. Organization Brand Name. Brand Archetype. Organizational Values. Unity. Mystic-Magician. Inclusive & open-minded Encourage personal initiative & growth Spiritual, holistic, intuitive. Positioning Statement. Target Audience.
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Organization Brand Name
Unity offers practical, spiritual teachings that empower abundant and meaningful living.
A Positive Path for Spiritual Living
Reptilian Hot Buttons
Cultural Archetype - Christianity
Cultural Archetype - Church
Feature/Selection Factor #2
Feature/Selection Factor #1
Limbic Hot Buttons
Provide a positive alternative to negative religion
Provide practical teachings to help people live healthy, prosperous & meaningful lives
Intangible Emotional Appeal
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