IPTV Overviews and Web-based Personal IPTV Services

1. IPTV Overviews andWeb-based Personal IPTV Services 2007. 12 Jun Kyun Choi Information and Communications University

2. Contents IPTV Overview IPTV Network and Service Architecture IPTV Technical Issues IPTV Strategies in Korea IPTV 2.0 and Open IPTV

3. IPTV Overview

4. IPTV Overview - 1 • Convergence Service • Broadcasting : Multi-channel broadcasting service • Telecommunication : interactive Internet service Telecommunication Sector Broadcasting Sector IPTV Data Broadcasting DMB Web casting Interactivity Broadband

5. Media (T-, C-, S-) * (DTV, DMB) Consumer Active, Smart, Nomadic Personal Need Contents AV, Interactive Multi-channel Terminal PDR, PC, PDA, CellPhone, DMB Networks Broadband, Internet, Mobile, WLAN, Wibro IPTV Overview - 2 • Convergence – Driving Force • Driving force of the convergence • Digital Broadcasting / Broadband Communication • Accelerated Convergence between Broadcasting and Communication • Emergence of New Media – Necessity of Technical Developments • Expectation of Explosive Mass Market • Key Points of Convergent Service: Convenience, Economical Efficiency, Security (IPMP), Quality, etc.

6. IPTV Overview - 4 • Definition • Service or technology providing multimedia contents to existing TV via IP (Internet Protocol) based network • One of communications-broadcasting convergence service • Similar to iTV (Interactive TV) in service perspective

7. IPTV Roles IPTV Overview - 5

8. Convergence Viewpoints of IPTV Network Convergence Business Convergence Broadcast Network with interactive control Multimedia Distribution Network with QoS and Security Mobile Network with DMB Telecommunication Business Broadcast Business Portal or Content Business IPTV Terminal Convergence Service or Media Convergence PC+TV+Cellular Phone+PDA IP+MPEG Channel Service, Streaming Service, VoD, Download, etc.

9. IPTV Network and Service Architecture

10. IMS based IPTV Service

11. 3GPP Logical MBMS Architecture

12. General Mobile Streaming Platform of DVB-H

13. FTTH Architecture for IPTV

14. G.983 Broadband Passive Optical Network

15. IPTV over Ethernet Solutions

16. IPTV Technical Issues

17. Key Technologies and Standards

18. Protocol stack for IPTV Service control media SIP (H.323) Application RTSP, SDP H.264/AVC, SVC, MVC, ISO File Format Session TCP UDP, RTP/RTCP Transport IPv4, IPv6, RSVP, diffServ, intServ L3: Network MPLS MPLS (?) L2: Data link Switched Ethernet WPAN 802.15 Bluetooth UWB WiFi WLAN 802.11e 802.11 a, b, g, p 4G (OFDMA) MAC WMAN 802.16 WiBro WiMax WWAN 3GPP LTE FTTH Digital CATV xDSL PHY wired wireless

19. Technical Issues of IPTV FG - 1 • Consider Various Business Models • Who is the major Market Player/Driver ? • How to get the Revenue ? • Flexible Network Architecture • How to co-exist and converge Telco-network, Broadcast network and Client/Server (computer) network ? • Manageable network control including servers • Ready to invite home network ? • Remote Configurable Middleware Platform • Remotely install ever changing middleware software • Easy to control IPTV service menu including media processing • Provide service and content security

20. Technical Issues of IPTV FG - 2 • Critical Requirements for IPTV Standardizations • Network/Service Providers Aspects • Network Performance and Efficiency • On-Demand Provisioning of New Converged Services • Security on Service Provisioning and Billing • System and Technology Stability • Customer Aspects • High Quality in Performance, Availability, and Security • Low costs with various billing options • Easy to use STB including middleware • User Created Services and Contents • Content Provider Aspects • Content security • How to advertise new contents ?

21. Service Evolution for IPTV Digital TV Service (HD quality) Digital TV Service (SD quality) Analog TV VoD, Download DMB IPTV Service TV Portal, Web, Advertisement SMS, Tele-Voting, Charging, Home Shopping Premium IP Service (BcN) IP Service (Web, VoIP, Email, Portal, etc.) Telco-Services (PSTN/ISDN, 2G/3G)

22. Network Evolution for IPTV - 1 • IP Network Evolution • New Added functions • Multicast/broadcast distribution functions with QoS • Broadband Wireless interface with mobility • Network, service, and content Security • Connection control and media processing • On-line Billing and charging Best Effort IP Network Premium IP Network for IPTV

23. Network Evolution for IPTV - 2 • CableTV Network Evolution • New Added functions • Network, service and content security • Telco-based service platform (e.g., VoIP, SMS, Email, etc.) • Naming and addressing (e.g., E.164, IPv4/IPv6) • Manageable network resource including QoS • On-line monitoring and charging option • Media Processing (e.g., MPEG, API, etc.) Digital CableTV Network for IPTV CableTV Network

24. Network Evolution for IPTV - 3 • Mobile Network Evolution • New Added functions • Seamless Handover with security option • Mobile multicast/broadcast functions with QoS • Web-based Middleware platform including XML and Java • Wireless LAN/WiBro/WiMax interfaces • Connection control and media processing without STB Broadband Mobile Network for IPTV 2G/3G Network

25. Cable STB ADSL/VDSL Modem Terminal Evolution for IPTV Analog TV Digital TV IPTV-STB Broadband Mobile Multimedia PC (IPTV Terminal) Portable, Networked PC PC PDA Portable Mobile Phone Fixed/Cellular Telephone Multimedia Mobile Phone

26. Middleware/Media Evolution for IPTV SIP/IMS OSA/Parlay/ Parlay-X OMA DVB W3C Remote Configurable IPTV Middleware Platforms XML ACAP Java OCAP MPEG UPnP OSGi

27. IPTV Strategies in Korea

28. IPTV Service Environment in Korea - 1 • Deploy Broadband Convergence Network • Finish 1st stage Test Trial of Broadband convergence Network • Saturation of Telecommunication Markets • 0.6 % Increase of Fixed/Mobile Telephone and Internet Market at 2004 • New Business Model of Broadcast Service • 25.4 % Increase in CableTV Business at 2004 • 70.4 % Increase of Satellite Business at 2004 • Triple Play Service (TPS) Competition • Cable-based TPS versus Internet-based TPS

29. IPTV Service Environment in Korea - 2 • Upgrade Premium IP Network as BcN • Ready to adopt NGN capabilities (e.g., QoS, mobility, security, and Billing, etc.) • Business model for converged services are outstanding issues • Content distribution: protected by broadcast domains • Customer: already enjoy DMB and VoD • Regulation: not ready • Home Network is ready to merge • IPTV STB system is a part of Home devices

30. IPTV Services in Korea - 1 • “Hana TV” as Enhanced VoD Service • VoD services for TV Drama, Movie, Animation, and News, etc. • TV portal services as the TPS merging Telephony, VoD, broadband TV • Flat rate and usage-based charging option • By using STB with Internet access capability • ‘Mega TV’ as IP Media Service • Combined with broadcast services with trick mode, VoD, Download, and PPV, etc. • Non real-time bi-directional video distribution service • With Email, SMS, Banking and Stock Exchange, Home shopping, News, Weather, Road Traffic information, and Game, etc. • Combined with Home network service • though ADSL/VDSL, Wireless LAN

31. IPTV Services in Korea - 2 • “TOEST” service as download service • Download TV dramas, movies, animation, and education materials, • though ADSL/VDSL, Wireless LAN • By using PDA, PMP, Nespot swing phone • Flat rate and usage-based charging option • “Gom” TV as TV Portal service • As Internet applications for movie, audio, news, sport, and game, etc. (not include TV services) • combined DMB services with recording and time shift functions • No STB is required • Will be enhanced with user created web menu

32. IPTV Services in Korea - 3 • “Pandora” TV as UCC web portal service • UCC/UGC-based Web TV Portal like personal mini-home page • By using ADSL/VDSL and Wireless LAN • No STB is required • Will be upgraded to provide 2G/3G, WiBro and DMB interfaces

33. IPTV Strategies in Korea - 1 • Develop Valuable Contents for IPTV • Don’t rely on retransmission of existing TV contents • Develop high quality and differentiated contents • Integrate with existing Web, DMB, and VoIP telephony • Common and Interoperable STB systems • Cost-efficient and low cost IPTV STB with global interoperability • Develop value-added supplementary services • new revenue from supplementary functions of PSTN and 2G/3G network by combining IPTV (e.g., SMS, 800 services, location, etc.) • Regulation for convergence services • Construct BcN Infrastructure to integrate Fixed/Wireless and Broadcast network • Encourage convergence business of IPTV • Support deployments of IPTV STB and new convergence service

34. IPTV Strategies in Korea - 2 • Telco Carrier’s Strategies • 1st Deployment Strategies • IP-VoD or Web TV by using high speed fixed/wireless IP network • 2nd Deployment Strategies • Focus on IPTV Platform and provide TV Portal by UCC/UGC • Develop IPTV STB over BcN and combine with Home network • Broadcast Carrier’s Strategies • 1st Deployment Strategies • Focus on digital TV distribution with interactive control • 2nd Deployment Strategies • Upgrade High Definition digital TV with Web services • Cable Provider Strategies • 1st Deployment Strategies • Low cost CableTV services with IP access • 2nd Deployment Strategies • IPTV services as TPS services with Digital Media Centers

35. IPTV 2.0 and Open IPTV

36. Evolution of IPTV2.0 • Create and Consume Multimedia Contents with Open IPTV Environments at • 4A Networking of AnyTime, AnyLocation, AnyDevice, AnyContent • Any Time, Any Location, • Any Device, Any Contents • Integrated Fixed/Wireless • QoS/QoE for IPTV • Seamless Mobility • Adaptive Service Platform • Prosumer Contents • Content Security • Personalized EPG and UI • Personal media networking • Collaborative, Shared • Web-based Open Middleware • Open Application Platform • Innovative Media • Future Terminal and Innovative UI • Fixed, High Performance • Multimedia Contents • Walled-Garden Service Platform • HD Terminal, STB IPTV 2.0

37. IPTV1.0 vs. IPTV2.0

38. Service Concept of Open IPTV Web-based Open IPTV • Integration of Web Technology and IPTV technology • Service-Oriented, User-focusing, Collaborative, Communicative, Shared Personalized IPTV Center Digital TV TV Portal PC Web Portal Create New Business Web-based Open IPTV Platform IPTV2.0 Converged IPTV Service • Personalized • Multiple Terminal • Rich UX • Context-aware Web-based Open Architecture Convergence STB Game Internet, Media e-Commerce E-Business Service-oriented, Context-aware Realize the converged IPTV Services by combining Web Technologies and Broadcast Technologies Personalized, User-focusing, Collaborative Mobile Terminal Easy and Advanced User Interface Personalized IPTV and p2p Services

39. Convergence Strategies of Personalized IPTV Web-based, Intelligent Content navigation, UCC program creation Ontology-based Semantic Web Technology Metadata-based Automatic Program Search and EPG creation, Codec optimization and Trans-coding for Mobile Terminal Web Technology Intelligent Multimedia Technology Content Navigation and Presentation, Personalized web UCC Converged IPTV Strategies Intelligent Metadata-based Program, Encoding, EPG Codec, Transcoding, Metadata and EPG, User Preference Server Location, Program/Content Information (GPS/LBS, IPv4/IPv6 Address, URL, etc.) Store and Process Personalized Contents QoS-based p2p distribution network Handover, Roaming, Registration, Configuration of IPTV network Personalized Networking Technology User/Terminal Profile, Status/Presence Information Personalized Content DB Location management of Personalized IPTV Center P2p-based Personalized IPTV Routing and Distribution Era of Personal IPTV Service IP-based Distribution Network • New Web Technologies • Collaborative Services • Download, Navigate, and Create • Personalized Contents • Open IPTV Broadcast Center HD SVC AV Coding Web 2.0-based UCC