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E-Recruitment Rolling Out the Web Carpet for Prospective Students. The importance of e-recruitment. The Internet at Major Life Moments Pew Internet & American Life Project (www.pewinternet.org). E-Expectations: Class of 2007 Engaging the “Social Networking” Generation (www.noellevitz.com).

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E recruitment rolling out the web carpet for prospective students l.jpg

E-RecruitmentRolling Out the Web Carpet for Prospective Students



The internet at major life moments pew internet american life project www pewinternet org l.jpg
The Internet at Major Life MomentsPew Internet & American Life Project (www.pewinternet.org)


E expectations class of 2007 engaging the social networking generation www noellevitz com l.jpg
E-Expectations: Class of 2007Engaging the “Social Networking” Generation (www.noellevitz.com)



What s hot www crazyegg com l.jpg
What’s Hot!(www.crazyegg.com)



Programs of study l.jpg
Programs of Study

100

Credit Programs

Accounting

Advanced Aesthetics & Skin Care

Aesthetics & Skin Care Certificate

Animal Care Specialist

Animal Care Specialist Certificate

Aviation Management

Aviation Science Professional Pilot

Biotechnology

Business Administration

Business Administration

Computer Aided Design Certificate

Computer Applications

Computer Applications Certificate

Computer Information Systems

Computer Networking Certificate

Computer Programming

Computer Science Transfer

Cosmetology Certificate

Criminal Justice

Criminal Justice Certificate

Culinary Arts & Food Service

Culinary Arts & Food Service Certificate

Developmental Disabilities

Developmental Disabilities

Digital Graphic Design

Digital Graphic Design Certificate

Drug and Alcohol Rehabilitation

Early Care and Education: Infant/Toddler

Child Care Certificate

Early Childhood Development

Early Childhood Education

Elementary Education Transfer Program

Engineering Science Transfer

English as a Second Language

(Certificate of Completion)

Executive Administrative Assistant

Fire Protection & Safety Technology

Fire Protection & Safety Technologyl

Development Certificate

Floriculture

Floriculture Certificate

Food Science & Safety

Gerontology Certificate

Gerontology/Activities Specialist Certificate

Gerontology/Social Welfare

Health Professions Preparatory Option

Health Science

Horticulture

Hotel Management

Human Services Preparatory Optio

Interdisciplinary Studies

Law Enforcement Certificate

Legal Administrative Assistant

Legal Office Support Certificate

Liberal Arts

Liberal Arts – International

Management

Marketing

Medical Administrative Assistant

Medical Assisting Certificate ❇

Medical Coding Certificate

Medical Office Support Certificate

Mental Health

Mental Health Certificate

Nurse Education ❇

Nutritional Science & Diet Technology

Occupational Therapy Assistant ❇

Occupational Therapy Assistant –

Accelerated Option ❇

Office Support Certificate

Paraeducator Certificate ❖

Paralegal

Paralegal Certificate

Physical Therapist Assistant ❇

Practical Nursing Certificate ❇

Pre-Engineering

Radiologic Technology ❇

Respiratory Care ❇

School-Age Child Care Certificate

Sterile Processing Technician Certificate ❇

Substance Abuse Counseling Certificate

Surgical Technology Certificate ❇

Technical Careers Preparatory Option

Certificate

Travel, Tourism & Hospitality

Veterinary Technology ❇

Web Development Certificate

Wellness and the Healing Arts Certificate


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Areas of Interest

19

Areas of Interest

Animal Care

Aviation Science

Beauty/Skin Care

Business Careers

Child Care/Teacher Training

Computers

Engineering

Fire

Floral/Landscape Design

Food/Cooking

Graphic Design

Health Professions

Hospitality/Travel/Tourism

Human Services

Law/Legal Careers

Liberal Arts

Office Skills/Careers

Science

Technology


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Recruit Module

This becomes

Area of Interest






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AcademicDept. Pages



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Relationships

Hi Jennifer,

I wanted to thank you for the email you sent me. I don't know when I will end up going back to school it will probably be this fall or the following fall due to many upcoming changes in my life...(I'm getting married !!) If there are any information packets about the school and vet tech program that can be mailed to me, I would greatly appreciate it.

Phonathon: “Thanks for calling. I was meaning to get in touch with you.”




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Review

  • Fill out online recruit form

  • View personalized Web content

  • Receive 24 hour personal email

  • E-marketing communications

  • 10 to 70/day

  • 15 minutes/day processing





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Getting More Specific

Already have

601 recruits

for Fall 2005

Areas of Interest

AGE

WHERE THEY LIVE

Summer 2005

Fall 2006


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Expansion

  • Potential Students

  • Current Students

  • Financial Aid

  • Accepted but not Registered

  • Non-Returning

  • Guidance Counselors



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“Email is for Old People”Chronicle, October 6, 2006

A 2005 report… found that teenagers preferred new technology, like instant messaging or text messaging, for talking to friends and use e-mail to communicate with "old people."


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Take-aways from Noel Levitz

  • Make e-recruitment a social experience (not just personalized).

  • Expand e-recruitment beyond e-mail and Web pages.

  • Remember the power of print and personal contact.

  • Give students the information they want as soon as they want it.

  • E-recruit parents and family, too.

  • Gain their trust and respect their privacy by offering them the option to opt in.


Myspace facebook itunes university youtube college ichat text messaging blogs vlogs podcasts l.jpg
MySpace / Facebook / iTunes University / YouTube College / iChat / Text Messaging / Blogs / Vlogs / Podcasts


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Questions? iChat / Text Messaging / Blogs / Vlogs / Podcasts


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