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Leadership is 90% Communication
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  1. This is a slimmed-down version of my presentation at ASCL conference, removing some images and internal school documents. If you have any questions about it, please contact me. geoffbarton@mac.com

  2. Leadership is 90% Communication Geoff Barton Download this presentation at www.geoffbarton.co.uk (Teacher Resources 70)

  3. Leadership is 90% Communication Discuss. Download this presentation at www.geoffbarton.co.uk (Teacher Resources 69)

  4. Communication beyond school Communication within school Essential ingredients of good writing

  5. What …

  6. How …

  7. The Literacy Club

  8. Good writing: the essentials

  9. Describe the room you are in …

  10. Structure

  11. Sentences

  12. Words

  13. 1 • Keep it brief. Aim for one side of A4. If you must write more, provide a summary box of key points

  14. 2 • See everything from your readers’ viewpoint: what will help them to absorb your ideas as efficiently as possible? • Eg bold, boxes, bullet-points, spacing, sub-headings

  15. 3 • Think ‘readability’ for all audiences – especially pupils and parents

  16. 4 Think ‘short’ and ‘long’ sentences

  17. 2 sentences: Seven of the 33 buildings in St James’s Square, in the heart of one of the most expensive parts of the West End, display For Sale or To Let signs. The sight of some of the capital’s most exclusive business addresses languishing empty – when not long ago they were snapped up as corporate headquarters – brings home the impact of the recession as financial controllers cut costs by letting out spare space vacated by staff who have been made redundant or exiled to less costly locations.

  18. 6 sentences: St James’s Square is in the heart of the West End. Seven of the 33 buildings in display For Sale or To Let signs. Some of the capital’s most exclusive business addresses languish empty, when not long ago they were snapped up as corporate headquarters. This brings home the impact of the recession. Financial controllers have cut costs by letting out spare space. This includes moving staff to less costly locations.

  19. 5 Use connectives to signal the direction of your ideas. On the other hand Despite this However Also Although As Therefore In contrast In summary In addition For example Similarly

  20. Ddgh, firstly, dghgdhghgdhghghdghghdgh ghg hgh ghgh ghghg hghg hghg hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g Another strong idea is … hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g It could also be argued …. hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g A different approach is … hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g Hghg, however, hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh Hghg, finally …. hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g

  21. Ddgh, firstly, dghgdhghgdhghghdghghdgh ghg hgh ghgh ghghg hghg hghg hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g Another strong idea is … hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g It could also be argued …. hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g A different approach is … hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g Hghg, however, hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh Hghg, finally …. hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g

  22. 6 • Be clear about punctuation: • Full stops to signal the end of a sentence • Commas to separate items in a list or create islands of words • Dashes – in pairs – to create emphasis • Colons: signal something to follow • Semi-colons allow you to link related ideas; they add balance to a sentence

  23. 7 • Avoid clichés (ready-made phrases) • Come on stream (get under way / start) • A hands-on approach (practical) • The jury is still out (is not yet decided) • Meet with (meet) • Put in place (prepare) • Take on board (accept) • User-friendly (easy to use)

  24. 8 Avoid unnecessary repetition (tautology): • Absolute certainty (certainty) • Added bonus (bonus) • Added extra (extra) • Quite distinct (distinct) • End result (result) • Past history (history) • Really excellent (excellent) • Revert back (return) • Moment in time (currently)

  25. What …

  26. How …

  27. Communication: Within School

  28. Why…

  29. The Margaret Thatcher Book of Memorable Quotations

  30. “Don’t bring me problems: bring me solutions”

  31. “Never underestimate the power of an announcement”

  32. Communication within school Use “we” and “our” not “I” and “my” Know and keep restating key messages with emotive vocabulary (“powerful, terrific, astonishing”) Redundancy matters Never underestimate the power of an announcement for creating momentum It’s not just about words: it’s also values – think images, signs and plants

  33. A Note on Death-by-PowerPoint Simple backgrounds (eg white on black) Minimal text Words to reinforce your key message exactly Tell stories through images, never clip-art Watch Steve Jobs

  34. Communication: Beyond School

  35. Have a school website that people look at

  36. Make your site the number 1 hit for your school name

  37. Shaping the Media Agenda