2. Here’s the cool secret at the core of an effective crowdsourcing community: you’re getting far more than ideas. Sure, you’ll generate and filter ideas and create an effective pipeline for innovation, but you’re also curating the people. In the process of building a participative brand (and watching people's behaviour and contributions), you’ll discover groups of participants with a particular affinity for your product, service or idea. And once you find them, the sky’s the limit in how they can be deployed. They can be long-term community members in your insights crowd. They can be market-facing evangelists for your brand. And they comprise the perfect shortlist to find prosumers – the rare, positive outliers who harbour the disruptive inspirations that will dramatically enhance your team's products and services.

3. Here’s the cool secret at the core of an effective crowdsourcing community: you’re getting far more than ideas. Sure, you’ll generate and filter ideas and create an effective pipeline for innovation, but you’re also curating the people. In the process of building a participative brand (and watching people's behaviour and contributions), you’ll discover groups of participants with a particular affinity for your product, service or idea. And once you find them, the sky’s the limit in how they can be deployed. They can be long-term community members in your insights crowd. They can be market-facing evangelists for your brand. And they comprise the perfect shortlist to find prosumers– the rare, positive outliers who harbour the disruptive inspirations that will dramatically enhance your team's products and services.