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By Hai Tran DKSH Vietnam

FISHERMAN’S FRIEND CONFERENCE. By Hai Tran DKSH Vietnam. Jarkata , Jul 2014. FISHERMAN FRIEND’S SAILING TO THE PACIFIC OCEAN. Meaning Numbers. Successful Models. Distribution Improvement. Visibility Improvement. Increase Off-take.

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By Hai Tran DKSH Vietnam

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  1. FISHERMAN’S FRIEND CONFERENCE By Hai Tran DKSH Vietnam Jarkata, Jul 2014

  2. FISHERMAN FRIEND’S SAILING TO THE PACIFIC OCEAN

  3. Meaning Numbers

  4. Successful Models Distribution Improvement Visibility Improvement Increase Off-take

  5. Successful Factors – Off Take Improvement • Proper Key Visual using for all selling points • Single and strong message for all communication 50.7%

  6. Successful Factors – Off Take Improvement Sampling TV Flash Sponsorship Consumer Promotion Print Ad

  7. Off Take Improvement – Print Ad • 2 Campaigns • Cover: 3,000,000 target audience • OTS: 9,000,000

  8. Off Take Improvement – Print Ad

  9. Off Take Improvement – TVF • 2 Campaigns • Reach: 3,000,000 target audience • Frequency: 5+

  10. Off Take Improvement – TVF

  11. Off Take Improvement – Building Trail Why we should choose FF

  12. Off Take Improvement – Sampling Reach: 200,000+ Trial Purchase: 10,000

  13. Off Take Improvement – Sampling

  14. Off Take Improvement – Sampling

  15. Off Take Improvement – Sponsorship

  16. Off Take Improvement – Sponsorship

  17. Off Take Improvement – Event

  18. Visibility Improvement – Display in both MT&GT

  19. Distribution Improvement –MT • Listed successfully in MT

  20. Distribution Improvement – GT

  21. THANK YOU

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