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EXTERNAL COMMUNICATION

EXTERNAL COMMUNICATION. WORKBOOK SESSION 17. ROTARY PUBLIC IMAGE COORDINATORS. Zone 24 West. Zone 32. Zone 24 East. Dan Ceglia, RPIC. Sean Hogan, RPIC Ken Miller Assistant RPIC. Tanya Wolff, RPIC Guy Bissonnette , Carrie Jones, Brian Thompson Assistant RPICS. LEARNING OBJECTIVES.

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EXTERNAL COMMUNICATION

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  1. EXTERNAL COMMUNICATION WORKBOOK SESSION 17

  2. ROTARY PUBLIC IMAGE COORDINATORS Zone 24 West Zone 32 Zone 24 East Dan Ceglia, RPIC Sean Hogan, RPIC Ken Miller Assistant RPIC Tanya Wolff, RPIC Guy Bissonnette, Carrie Jones, Brian Thompson Assistant RPICS

  3. LEARNING OBJECTIVES • Identify your audience • Determine the message and content • Format & delivery of the message • Create or refine an external communication plan

  4. EXTERNAL COMMUNICATIONS

  5. EXTERNAL COMMUNICATION Audience - Content - Format Who? What? How?

  6. AUDIENCE Who Do You Need To Talk To? Potential Members & General Public

  7. MESSAGE What’s Your Message? Inform: What is Rotary Invite: Join Rotary Involve: Youth Support: Fundraiser Promote: Event

  8. MESSAGE SomeFamiliarity Never Heard of Rotary Know Name Only

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