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“New volleybal concepts, made in Holland”

“New volleybal concepts, made in Holland”. Information presentation By Wilco Nijland Productmanager Dutch Volleyball Federation (NeVoBo). Volleyball in Holland. 16.000.000 inhabitants in Holland 600.000 people playing volleyball every week 130.000 people playing volleyball by NeVoBo

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“New volleybal concepts, made in Holland”

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  1. “New volleybal concepts, made in Holland” Information presentation By Wilco Nijland Productmanager Dutch Volleyball Federation (NeVoBo)

  2. Volleyball in Holland • 16.000.000 inhabitants in Holland • 600.000 people playing volleyball every week • 130.000 people playing volleyball by NeVoBo • 26.000 6 – 12 year-olds • 23.000 12 – 18 year-olds

  3. Dutch Volleyball Federation • 9 offices • 1 headquarter 42 employees • 8 regional offices 35 employees • al lot of volunteers • Dutch Volleyball Federation = NeVoBo

  4. Youth products • Circulation- and Mini Volleyball (CMV) • 6-12 year-olds • practical demonstration • Ultimate Volley Xperience (UVX) • 14-18 year-olds • lecture presentation

  5. DVD For an impression we will watch the: Promo DVD, first UVX-event June 9, 2006

  6. UVX History Problem: less members 14-18 year-olds Nov 2004: exploration by students Jan 2005: first results Oct 2005: start with project team “Teenspirit” June 2006: first UVX-event city of Groningen June 2007: completed UVX-tour (10 events) June 2007: UVX starts in 5 other towns

  7. Ultimate Volley Xperience • Last developed product NeVoBo • NeVoBo only federation in Holland with such an innovative concept • Thinking of youth is important • Development of new life-style and community • Sport and internet together in one concept • “I’m just chilling-out with my friends”

  8. What is UVX? • Volleyball events on special locations • For 14 – 18 year-olds • Every 6 weeks an UVX-event • Spectaculair side-events • New sport trends • Website www.uvx.nl

  9. Goals • Improving the image of volleyball in Holland • Extra motivation for the NeVoBo-members • Quitting NeVoBo-members can be catched up in UVX • Allowing non-athletes to sport

  10. Locations UVX (1) • Old buildings:

  11. Locations UVX (2) • Market squares:

  12. Locations UVX (3) • Roofs:

  13. Locations UVX (4) • Indoor speed skating hall:

  14. Side-events For example • DJ’s • Bossaball • Loungecorners • Beachparty • BBQ • New sport trends

  15. Competitors UVX • Everybody between 14 - 18 year • Members NeVoBo • Non members NeVoBo

  16. WWW.UVX.NL • Information about the UVX-events • Personal webpages • Photo’s en video's • Chatbox • Discussion boards • Games • It’s all about community!

  17. Members and visitors • 1300 UVX-members on www.uvx.nl • 2009: 35.000 UVX-members • Daily average 400 visits www.uvx.nl • 2009: daily 3000 visits • Reaching 5000 youth people • 2009: reaching 40.000 youth people

  18. DVD For an impression we will watch the: Promo DVD, fourth UVX-event Oct 13, 2006

  19. UVX • UVX-tour • 10 events in a year in 1 city • 5 big events and 5 small events • UV-Xclusive single events for: • schools • volleyball clubs

  20. UVX-tour • At least 5 big events • unique locations • min. 400 competitors • more side-events / budget • 5 small events • standard locations • 100 – 200 competitors • standard small side-events

  21. UVX at school • Each tour starts with an UVX school tour • UVX event on a Friday night at school • Cooperate with physical educators • UVX Volleyball introducing into their school programme (practice for the event) • Volleyball is getting popular • 90% of competitors will be coming back

  22. Results • 1300 UVX-members in the city of Groningen • Totaly 1700 competitors • 40% boys, 60% girls • 25% of youth at the middle school in Groningen knows UVX • 67% members NeVoBo, 33% non-members • 77% sportathletes, 23% non-sportathletes • Till June 63.000 unique visitors www.uvx.nl • 400 visits per day

  23. UVX for the new generation, with new demands

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