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Human Geography By James Rubenstein. Chapter 4 Key Issue 4 Why Does Globalization of Popular Culture Cause Problems?. International diffusion of popular culture has led to two problems. The diffusion of popular culture may threaten the survival of traditional folk culture in many countries.

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Human Geography By James Rubenstein


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human geography by james rubenstein
Human GeographyBy James Rubenstein
  • Chapter 4
  • Key Issue 4
  • Why Does Globalization of Popular Culture Cause Problems?

S. Mathews

international diffusion of popular culture has led to two problems
International diffusion of popular culture has led to two problems.
  • The diffusion of popular culture may threaten the survival of traditional folk culture in many countries.
  • Popular culture may be less responsive to the diversity of local environments and consequently may generate adverse environmental impacts.

S. Mathews

threat to folk culture
Threat to Folk Culture

When people turn from folk to popular culture, they may also turn away from the society’s traditional values.

S. Mathews

loss of traditional values
Loss of Traditional Values
  • The Western business suit has been accepted as the uniform for business executives and bureaucrats around the world.
  • Wearing clothes typical of MDCs is controversial in some Middle Eastern countries.
  • Muslim women in MDCs are encouraged to discard the black Chador in favor of skirts and blouses.

S. Mathews

chador
Chador

S. Mathews

change in traditional role of women
Change in Traditional Role of Women

The global diffusion of popular culture threatens the subservience of women to men that is embedded in many folk customs.

S. Mathews

change in traditional role of women7
Change in Traditional Role of Women

The concepts of legal equality and availability of economic and social opportunities outside the home have become widely accepted in more developed countries, even where women in reality continue to suffer from discriminatory practices.

S. Mathews

negative impact on women
Negative Impact on Women
  • Contact with popular culture has brought an increase in prostitution in LDCs.
  • International prostitution is encouraged in (some) countries as a major source of foreign currency.

S. Mathews

threat of foreign media imperialism
Threat of Foreign Media Imperialism

Leaders of some LDCs consider the dominance of popular customs by MDCs as a threat to their independence.

S. Mathews

the spread of television in ldcs
The Spread of Television in LDCs
  • Leaders of many LDCs view television as a new method of economic and cultural imperialism on the part of the more developed countries, especially the United States.

S. Mathews

western control of news media
Western Control of News Media

LDCs fear the effects of the newsgathering capability of the media even more than their entertainment function.

S. Mathews

many african and asian government officials
Many African and Asian government officials
  • Criticize the Western concept of freedom of the press.
  • Argue that the American news organizations reflect American values and do not provide a balanced, accurate view of other countries.

S. Mathews

in many regions of the world
In Many Regions of the World

The only reliable and unbiased news accounts come from the BBC World Service shortwave radio newscasts.

S. Mathews

environmental impact of popular culture
Environmental Impact of Popular Culture

Popular culture is less likely than folk culture to be distributed with consideration for physical features.

S. Mathews

modifying nature
Modifying Nature
  • Popular culture can significantly modify or control the environment.
  • It may be imposed on the environment rather than springing forth from it, as with many folk customs.

S. Mathews

slide17

Even if the resulting built environment looks “natural,” it is actually the deliberate creation of people in pursuit of popular social custom.

S. Mathews

diffusion of golf
Diffusion of Golf
  • Golf courses, because of their large size (200 acres), provide a prominent example of imposing popular culture on the environment.
  • Golf courses are designed partially in response to local physical conditions.
  • Golf courses remake the environment.

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distribution of golf courses in the us
Distribution of Golf Courses in the US

The number of golf courses per person is greatest in north-central and northeastern states due to a long tradition of playing golf.

S. Mathews

uniform landscapes
Uniform Landscapes

The distribution of popular culture around the world tends to produce more uniform landscapes.

In fact, promoters of popular culture want a uniform appearance to generate “Product recognition” and greater consumption.

S. Mathews

uniformity
Uniformity

Uniformity in the appearance of the landscape is promoted by a wide variety of other popular structures in North America, such as gas stations, supermarkets, and motels.

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franchise
Franchise

An agreement which allows the local outlet use of the company’s name, symbols, trademarks, methods, and architectural syles.

S. Mathews

fast food restaurants
Fast-food Restaurants
  • An example of uniform landscape.
  • Usually organized as franchises.
  • Originally developed to attract people who travel by car.
  • Recently buildings are more subdued.

S. Mathews

global diffusion of uniform landscapes
Global Diffusion of Uniform Landscapes
  • Diffusion of popular culture across Earth is not confined to products that originate in North America.
  • Japanese automobiles and electronics have diffused to the rest of the world, including North America.

S. Mathews

negative environment impact
Negative Environment Impact

The diffusion of some popular customs can adversely impact environmental quality in two ways: depletion of scarce natural resources and pollution of the landscape.

S. Mathews

increased demand for natural resources
Increased Demand for Natural Resources

Increased demand for some products can strain the capacity of the environment.

With a large percentage of the world’s population undernourished, some question . . . Inefficient use of grain to feed animals for eventual human consumption.

S. Mathews

pollution
Pollution
  • Folk culture, like popular culture, can cause environmental damage, especially when natural processes are ignored.
  • The more developed societies that produce endless supplies of popular culture have created the technological capacity both to create large-scale environmental damage and to control it.
  • However, a commitment of time and money must be made to control the damage.

S. Mathews