Cultivation analysis. Constructing our reality based on entertainment. Telling stories v. imparting information. Most media studies, especially ‘effects’ research, see the content we encounter as a bundle of information Tend to ignore narrative structure
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Constructing our reality based on entertainment
“Television has transformed the cultural process of story-telling into a centralized, standardized, market-driven, advertiser-sponsored system . . . the cultural process of story-telling is now in the hands of global commercial interests who have something to sell, and who in effect operate outside the reach of democratic decision-making.”
Misjudging the amount of violence in society is sometimes called the 'mean world syndrome'. Heavy viewers tend to believe that the world is a nastier place than do light viewers.
Source: Wilson, Smith, Potter, Kunkel, Linz, Colvin & Donnerstein, 2002
Journal of Communication