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2012 Email Statistics

2012 Email Statistics. Number of active email users worldwide: 2.2 billion. Average number of email clients used per user: 2.01. Average volume of consumer email sent/received per day: 55.8 billion. Amount companies worldwide spent on email marketing in 2012: $1.3 Billion.

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2012 Email Statistics

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  1. 2012 Email Statistics • Number of active email users worldwide: 2.2 billion. • Average number of email clients used per user: 2.01. • Average volume of consumer email sent/received per day: 55.8 billion. • Amount companies worldwide spent on email marketing in 2012: $1.3 Billion. • Amount of revenue related to email marketing: $8.1 billion. Source: The Radicati Group, Inc Email Market 2012-2016

  2. Other Recent Consumer Statistics • 87% of email users check their personal email accounts at least once daily. • Consumers report that about 2/3 of the email they received were marketing (non-SPAM) messages. • 30% of non-business email engagement time is devoted to commercial email. • Consumers overwhelmingly prefer email for commercial communications over any other mode. • 43% of Internet-enabled phone owners use their phone to check email 4+ times/day.Email is the most wide-spread online mobile activity. Source: Merkle, “View from the Digital Inbox 2011” Survey conducted Fall 2010

  3. Commercial Statistics • 88% of business-to-consumer (B2C) firms currently use email marketing. (Forrester, 2011) • 53% of businesses doing email marketing expect to increase their budgets in 2013. Only 4% expect a decrease. (Marketing Sherpa, 2012) • Among all online marketing, email continues to deliver the highest return on investment, outpacing social media spend 3-1. (Direct Marketers Association, 2012)

  4. Marketing Email Industry Landscape • Email Marketing is a branch of Direct Marketing, which includes Direct (postal) Mail and telemarketing. It uses many of the same techniques and metrics for success. • Email list management and sending capabilities are either on-premise (installed on the company’s own servers), hosted (installed on the vendor’s servers) or a hybrid of the two. • Advantages of on-premise installations: No per-email-sent charges, more control over customer data, ability to customize and integrate with other systems. • Advantages of hosted installations: Low startup cost, ability to leverage proven technologies.

  5. On-Premise Vendors

  6. Hosted Vendors

  7. Where People Read Email Source: Campaign MonitorSeptember 2012

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