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Spective Scientific, Q1 Analysis

Spective Scientific, Q1 Analysis. Next. By Ben Hartwell. TM. SPECTIVE. SCIENTIFIC. Products. Back. Next. Find proper photo for AJX. AJC-250: Capable of 10x, 20x, 50x, 100x Monocular head Tungsten illumination 2006-2011, Fluorescent illumination 2012-present $99.99. AJX-540:

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Spective Scientific, Q1 Analysis

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  1. Spective Scientific, Q1 Analysis Next By Ben Hartwell TM SPECTIVE SCIENTIFIC

  2. Products Back Next Find proper photo for AJX • AJC-250: • Capable of 10x, 20x, 50x, 100x • Monocular head • Tungsten illumination 2006-2011, Fluorescent illumination 2012-present • $99.99 • AJX-540: • Capable of 100x, 200x, 500x, 1000x • Binocular head • Halogen illumination • $249.99

  3. Expected Revenue / Expenses, AJC-250 Back Next

  4. Expected Revenue / Expenses, AJX-540 Back Next Maybe I should combine this graph w/ previous

  5. Issues Back Next • Clearly, the AJX isn’t selling as well as we’d hoped. • It’s more expensive for us to manufacture. • It’s more expensive for the consumer to purchase. • Its advantages over the AJC don’t appear to be worth the price! Too negative?

  6. Solutions Back Next We’ve already decreased the price twice, with no effect. We’ve made production costs as cheap as possible. If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD! What do we do then? This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently

  7. Aggressive Marketing! Back Next The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as “adventurous” Sex sells, if necessary

  8. Market analysis Back Next Low – Green Moderate – Yellow High –Red Potential Entrants Buyers Supplies Spective Scientific Temp diagram—replace with SmartArt! The Industry Substitutes

  9. Target Audiences Back Next Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk. Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX. Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior scientists.” Adult enthusiasts: They often buy the AJX, but only if they don’t know better. DON’T insult our own products!

  10. Stock prices Back Next Put an ACTUAL chart on here, whenever I get the data from financial…

  11. Back TM SPECTIVE SCIENTIFIC I should look through this again, in case I missed something…

  12. Spective Scientific, Q1 Analysis Next By Ben Hartwell TM SPECTIVE SCIENTIFIC

  13. Products Back Next Find proper photo for AJX • AJC-250: • Capable of 10x, 20x, 50x, 100x • Monocular head • Tungsten illumination 2006-2011, Fluorescent illumination 2012-present • $99.99 • AJX-540: • Capable of 100x, 200x, 500x, 1000x • Binocular head • Halogen illumination • $249.99

  14. Expected Revenue / Expenses, AJC-250 Back Next

  15. Expected Revenue / Expenses, AJX-540 Back Next Maybe I should combine this graph w/ previous

  16. Issues Back Next • Clearly, the AJX isn’t selling as well as we’d hoped. • It’s more expensive for us to manufacture. • It’s more expensive for the consumer to purchase. • Its advantages over the AJC don’t appear to be worth the price! Too negative?

  17. Solutions Back Next We’ve already decreased the price twice, with no effect. We’ve made production costs as cheap as possible. If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD! What do we do then? This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently

  18. Aggressive Marketing! Back Next The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as “adventurous”

  19. Market analysis Back Next Low – Green Moderate – Yellow High –Red Potential Entrants Buyers Supplies Spective Scientific Temp diagram—replace with SmartArt! The Industry Substitutes

  20. Target Audiences Back Next Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk. Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX. Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior scientists.” Adult enthusiasts: They often buy the AJX, but only if they don’t know better. DON’T insult our own products!

  21. Stock prices Back Next Put an ACTUAL chart on here, whenever I get the data from financial…

  22. Back TM SPECTIVE SCIENTIFIC I should look through this again, in case I missed something…

  23. Spective Scientific, Q1 Analysis Next By Ben Hartwell TM SPECTIVE SCIENTIFIC

  24. Products Back Next Find proper photo for AJX • AJC-250: • Capable of 10x, 20x, 50x, 100x • Monocular head • Tungsten illumination 2006-2011, Fluorescent illumination 2012-present • $99.99 • AJX-540: • Capable of 100x, 200x, 500x, 1000x • Binocular head • Halogen illumination • $249.99

  25. Expected Revenue / Expenses, AJC-250 Back Next

  26. Expected Revenue / Expenses, AJX-540 Back Next Maybe I should combine this graph w/ previous

  27. Issues Back Next • Clearly, the AJX isn’t selling as well as we’d hoped. • It’s more expensive for us to manufacture. • It’s more expensive for the consumer to purchase. • Its advantages over the AJC don’t appear to be worth the price! Too negative?

  28. Solutions Back Next We’ve already decreased the price twice, with no effect. We’ve made production costs as cheap as possible. If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD! What do we do then? This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently

  29. Aggressive Marketing! Back Next The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as “adventurous” Sex sells, if necessary

  30. Market analysis Back Next Low – Green Moderate – Yellow High –Red Potential Entrants Buyers Supplies Spective Scientific Temp diagram—replace with SmartArt! The Industry Substitutes

  31. Target Audiences Back Next Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk. Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX. Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior scientists.” Adult enthusiasts: They often buy the AJX, but only if they don’t know better. DON’T insult our own products!

  32. Stock prices Back Next Put an ACTUAL chart on here, whenever I get the data from financial…

  33. Back TM SPECTIVE SCIENTIFIC I should look through this again, in case I missed something…

  34. Aggressive Marketing! Back Next The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as “adventurous” Sex sells, if necessary

  35. Aggressive Marketing! Back Next The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as “adventurous”

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