5 Effective Lead Generation Strategies for Small Business

1. 5 Effective Lead Generation Strategies for Small Business

2. Lead Generations • Lead generation is marketing your business to people, but your odds of closing sales are better since you are targeted at a group of individuals you have identified as potential customers. • A lead generation strategy ensures that you get the most out of your marketing budget, with minimal waste. This is especially important for smaller businesses, which must squeeze every penny from their marketing budget. • It is better to pitch ten people who will buy from you rather than a hundred people who may never buy from you. That's what Lead Generation can do for you! • Here are 5 effective lead generation strategies for small business to helps get started.

3. 1. Content Marketing and Organic Growth • Content marketing is a relatively low-cost form of inbound marketing that organically directs visitors to your website. Approximately 75% of B2B marketers have utilized content marketing to generate more leads? • Local SEO can also be used to boost organic lead generation. You should start an SEO audit and optimization process with your website, and if your products or services are sold in specific locations, you should localize your SEO to those areas. • Google My Business provides you with tools to manage your Google search presence and your location on Google Maps. Be sure to include accurate information, verify your location, post photos, and respond to reviews when setting up your profile on GMB

4. 2. Invest in Paid Ads • For small businesses, investing in paid advertising might not always be feasible, especially when starting up due to budget constraints. Small businesses can however generate high-quality leads through a strategically run paid ad campaign. • Marketing mediums are determined by what you are selling. If you're selling a B2C product, for example, Instagram could be an ideal choice because it's visually appealing and lets you showcase your products. • A successful ad campaign must also consider demographics, geography, season, and so on - and most of the paid advertising platforms like Instagram and Facebook allow you to do that for a much lower cost than traditional advertising like print, television, and outdoor signs.

5. 3. Leveraging Social Media Presence • Social media hype continues to increase; there are currently 3.78 billion active social media users. You can sign up for almost every social media platform free of charge. As such, creating engagement on these platforms will almost cost you nothing. You can host live sessions, contests, giveaways, arrange polls, and build personal relationships with your followers and connections to convey your brand’s message. • Social media can be leveraged is to use a personal brand image to create engagement. Founders who enjoy a level of personal brand image owing to their expertness in certain areas, events they may have held, the research they would have done, inventions they would have pioneered, and so on, will have a certain group of individuals who they can easily begin engaging with. This also forms a kind of community that can be scaled up to include more and more people of similar interests all of whom can become potential leads for their businesses. A personal connection with the community can be very rewarding!

6. 4. Email Marketing • Email marketing is inexpensive, and can give you back $42 for every $1 spent! Surprisingly, 77% of businesses have reported click-through rates of a meager 0% to 10%! This clearly establishes that although email marketing is still not dead, you have to send the right emails to the right prospects, at the right intervals, and to a significantly large email pool in order to generate leads. • Luggage company Away started small but is valued at $1.4B today thanks to their email strategy. They don’t just send a mass of words but use a lot of attractive high-quality visuals into their mails. And here’s what’s different and unique – they even feature the travel photos of their actual customers in their emails. Besides, they respond to each email that they get. As you would have figured, they have made email a very interactive space, building almost a sort of community over email.

7. 5. Referral Programs with WOM • Your existing customers can prove to be powerful marketing agents for your business. In fact, it is proven that 9 out of 10 customers would rather believe recommendations by someone they know over traditional forms of marketing pitches. A number of businesses have grown big using success referral strategies. • When it comes to referrals, don’t skimp on what you have to offer. Remember that paying commissions and losing a little of your profit margins for massive future gains will be worth it.

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