Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility.

Jul 15, 2014

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Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility. Jack Welch, CEO, 1981-2001 General Electric Co. “Innovation and marketing are the only two valuable activities of a firm. The rests are costs.”. Peter Drucker Management Guru Claremont School of Management.

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Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility.

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Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility. Jack Welch, CEO, 1981-2001 General Electric Co.
“Innovation and marketing are the only two valuable activities of a firm. The rests are costs.” Peter Drucker Management Guru Claremont School of Management

Marketing Ethics and Social Responsibility

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Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility.

Marketing isn’t somebody’s responsibility; marketing is everyone’ responsibility.

Presentation Transcript

Marketing Ethics and Social Responsibility

ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

Marketing Ethics and Social Responsibility

Marketing Ethics and Social Responsibility

Chapter 3

London Rebuilding Society

The Data-Informed Marketing Model and its Social Responsibility Martin Evans Cardiff Business School Cardiff University

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Marketing and Society: Social Responsibility and Marketing Ethics

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Corporate Social Responsibility

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Chapter 12

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Global Marketing Management Social Responsibility & Ethics in Global Marketing

CHAIN OF RESPONSIBILITY & FATIGUE REGULATIONS