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State of Emergency: End the Red Zone (ER) # E ND R ED Z ONE. By: Ashleigh Taylor Drew Lail Breion Harris ShirDonna Lawrence. Our Charge. Establish a campus wide initiative and awareness campaign addressing sexual violence and sexual misconduct. L aunch the campaign:

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state of emergency end the red zone er e nd r ed z one

State of Emergency: End the Red Zone (ER)#ENDREDZONE

By: Ashleigh Taylor Drew Lail

Breion Harris

ShirDonna Lawrence

our charge
Our Charge
  • Establish a campus wide initiative and awareness campaign addressing sexual violence and sexual misconduct.
    • Launch the campaign:

State of Emergency: End the Redzone

  • The tag for this campaign is: #ENDREDZONE
what is the red zone
What is the Red Zone?

The Red Zone is identified as the first 4-6 weeks during the academic in which the most sexual assaults occur on collegiate campuses.

tier execution
Tier Execution
  • Catered functional Areas:
    • Residential Life
    • Academic Affairs
    • Campus Wide
    • Student Life.
  • Catered Institutional Types:
    • Large State University
    • Small Private College
    • Community College
residential life

Residential Life


endredzone year initiative
#ENDREDZONE-Year Initiative
  • Initiative: 365 State of Emergency
    • This initiative advocates for constant awareness of sexual violence and misconduct throughout the year with students, faculty and staff.
      • The Cleary Act requires that all instances of sexual misconduct and violence be reported. Students will be more aware of what those terms mean if there is constant awareness brought towards these issues.
endredzone year initiative1
#ENDREDZONE-Year Initiative
  • Initiative- 365 State of Emergency
    • Residence halls are the hosts of large amounts of students abiding in one place, it is essential that frequent awareness is publicized and adopted regarding sexual misconduct and violence permeates the buildings.

State University

  • Residence Hall Association (RHA) in conjunction with other university offices will create a year long calendar of programs.
  • Everyday there will be a program, event, and or informational table that caters towards awareness of sexual misconduct
  • There will be bracelets, shirts, and other paraphernalia to emphasize this initiative.

State University

  • At the beginning of each month there will be a large event. This will likely be sponsored by RHA and the Student Activities Office.
  • There will lots of free give-a-ways.
  • In the warm months the event would be like a block party with music and short speeches about sexual violence and misconduct.
  • The residents will be encouraged to wear their bracelets and other paraphernalia.

State University

  • The programs that occur on a daily basis will be in conjunction with offices such as the Counseling Center.
  • Speakers will be invited. Informational tables will be placed in the residence halls. Pamphlets will be given out.
  • RAs will be required to host a least one program per semester that pertains to #ENDREDZONE.

Small Private College

  • A series of programs and events will be held in conjunction with other offices and departments at the college.
  • The smaller community type residence hall will allow for more intimate sessions and programs.
  • Wristbands, shirts, pens, stationary, and other paraphernalia will be given out to emphasize initiative.

Small Private College

  • There will be one large event at the beginning of each month. The first will be to emphasize the new initiative.
  • Students will be asked to use social media specifically using the #ENDREDZONE topic.
  • The smaller events throughout the month will be catered towards smaller groups
  • Residents will be encouraged to wear paraphernalia.

Small Private College

  • The first monthly will likely be sponsored by RHA and the Student Activities Office. This event will occur during Welcome Week.
  • There will lots of free give-a-ways.
  • This will be in the style of a block partywith short speeches about the initiative and what sexual violence and misconduct means.

Small Private College

  • The other monthly events will be seminar style and/or programs that are meant to be both educational and engaging.
  • The daily programs will have sign up sheets prior to program to ensure small attendance so that it is easier for audience to interact with presenters. This will likely be co-sponsored with the Counseling Center.

Community College

  • The amount of students living on campus will be small in comparison to the amount of students commuting and living off campus.
  • The residence life administration along with the enrollment management office will gage the types of students at the college.
  • These offices will create a year long initiative that caters towards awareness of sexual misconductand violence.

Community College

  • A committee will be formed that consists of members of the residence life administration and enrollment management office.
  • The committee with formulate programming that assists students that live on and off campus.
  • Wristbands and pamphlets will be given out at these events to emphasize the initiative.

Community College

  • Informational tables set up in both the residence halls and common areas for commuting students will be necessary.
  • Faculty engagement will be key especially for the commuting students.
  • There will be a large event each semester. This will be block party style.
academic affairs

Academic Affairs


  • Apply Bowman and Deals Four Frames as introduced in Reframing Organizations: Artistry, Choice and Leadership
    • Four Frames
      • Structural
      • Human Resources
      • Political Frame
      • Symbolic Frame
  • Provosts/Chief Academic Officers responsible for establishing standards in regards to academia.
  • Enlist Provost and other essential administrators to promote the #EndRedzone Campaign
human resources
Human Resources
  • Offer active bystander, sexual assault, sexual harassment, and intervention trainings at seasonal in-services.
  • Offer procedural training for faculty and staff on reporting a sexual assault, and how to access Clery Reports.
  • Utilize testimonials as well as sexual assault statistics from Cleary Reports to shed light on the issue of sexual violence and sexual misconduct to faculty and Staff.
human resources1
Human Resources
  • Actively recruit faculty to get involved with the EndRedZone Campaign.
  • Invite community partners to sponsor and take part in the #EndRedzone campaign to raise awareness in the surrounding community.
  • Issue statement from the president’s office outlining President Obamas efforts to address the topic of sexual violence and sexual misconduct.
  • In issued statement highlight measures that the university has taken in the past to ensure a safe campus, and detail the EndRedzone campaign.
  • Express that the EndRedzone Campaign is means to open dialogue about the issue of sexual violence and sexual misconduct on the respective campus moving forward.
  • Provost/Chief Academic Officer makes a point to attend kick off events for the #EndRedzone campaign
  • #EndRedzone campaign integrates small presentation into orientation sessions
  • Design EndRedzone logo
  • Offer logo decals to faculty and staff who have completed trainings
  • Inform campus the logo represents a safe zone for individuals who have experienced an act of sexual violence or sexual misconduct
  • Offer digital image for e-mail signatures

State University

  • Bring the campaign to the Faculty and Staff
    • Infuse the topic into meetings, retreats, and other opportunities in which faculty and staff gather
  • Communicate to Faculty that their reach extends beyond Research, Teaching, and Service in this particular area to promote a cultural shift
  • Impart information to faculty and staff about counseling resources offered on campus

Small Private College

  • Relate national trends about sexual violence and sexual misconduct to private colleges to dispel a perception of immunity because of privatization.
  • Create an environment of inclusiveness for faculty staff and students by promoting respect of differences.
  • Push faculty to be mindful of student behavior in and out of the classroom

Community College

  • Make faculty aware of counseling and reporting resources off campus
  • Designate “Safe Zone” areas around the campus for students

State University

  • Programming Initiatives
    • Guest Speaker(s)
      • Noteworthy Lectures, testimonials
    • Service Initiative
      • Community Partner centered
    • Fundraising Program
    • Blue Light Special Training for FYE
    • GateKeepers
    • Police Escort Service
      • 24 Hour access
    • Response Training for Faculty/Staff

Small Private College

  • Programming Initiatives
    • First Year Studies Issue in Common
    • Documentary Viewing
      • Coupled with guest lecture
    • Fundraising Program for New Response Center
    • Police Escort Service

Community College

  • Programming Initiatives
    • Campus Awareness program
    • Community Partnership for Student Resource
    • Police Escort
student development theory
Student Development Theory

Schlossberg’s Transition Theory

Empower students to recognize and evaluate their new environment, be accountable for safety, and get actively engaged.

student life

Student Life


student programming board

State University

Student Programming Board

On a large state university campus the two most over arching student organizations will be the Student Government and the Student Activities Board.

We will use a collaboration between the two to increase the education of the entire campus.


State University


Creation of a campus wide ENDREDZONE Initiative:

  • Student Government would market a month long awareness program for the campus
    • stories from anonymous students
    • what can be done
    • how to report and tips to stay safe

State University

  • Student Activities Board would kick off the month with a large scale event featuring a prominent public figure with a story on the issue, motivational speaker against sexual violence.
    • Use this event to boost awareness and advertisement for the ENDREDZONE month
student foru m

State University

Student Forum

Campus culture comes from the individuals who are currently at the institution

  • By creating a safe atmosphere where campus leaders can discuss these topics, students will buy into the initiative.
    • More effective than random speakers
    • Invite all campus RSO’s to enter a participant
example greek life

State University

Example: Greek Life

The ENDREDZONE month would be marketed heavily inside the Greek community to:

  • Dedicate service hours to the case
  • Participate in a student forum designed as a event during the month to discuss personal topics related to sexual awareness (stronger message when it comes from peers)
  • Fundraise for campus partners that help fight sexual violence
use resources and strengths

Small Private College

Use Resources and Strengths!

Students at a small school are connected and involved in the everyday life of the university-use this!

Goal: Full acceptance from the student population

endredzone field day

Small Private College


Dedicate a day to competition and fun that encourages students to learn and speak out against sexual violence:

  • Create teams through registered student organizations, residence halls and Greekchapters.
  • Create events
  • Mix Events with Speakers and media coverage
  • Market as a day dedicated to raising awareness against sexual violence

Small Private College

Invite community and campus partners to set up booths and displays across campus

All proceeds go to a sexual violence prevention agency OR all money goes toward the citation of a anti-sexual violence student group being brought to the campus

organizations involved

Small Private College

Organizations Involved

Greek Life

Student Government


Campus Publications



Day would be dedicated to creating a Sexual Awareness campaign or student group or community partner.

formation of a student group

Community College

Formation of a Student Group

Community college students do not have the schedules of a normal college student, so to make an effective campus change you must work around this.

Create a University operated student group (by invitation or application)

what it will do

Community College

What it will do

This student group, ENDREDZONE, will be student ran and charged with working with community partners to bring information into the college atmosphere.

  • -This gives students a chance to get involved and encourages them to work outside of the institution

Community College

  • Raise awareness
  • Create community partners
  • Gain information for individuals who have suffered from this before
  • Partner with neighboring institutions to bring in professors/speakers