Success Through AdWords: Building a new revenue source. The issues. Past attempts at advertising efforts through Google AdWords resulted in poor conversion rates, negative levels of return, and a huge headache.
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“PPC Essentials makes it easy because they know PPC. They worked with us to come up with a budget and determine account goals. The monthly reports are straight forward and they created a dashboard within our account so we can easily understand what’s happening on a daily basis.“
With the understanding that an optimized Google AdWords account could provide the company with a substantial online revenue source, Mr. Paracord hired PPC Essentials to create and manage its AdWords account from scratch.
Operating at a 5:1 revenue ratio, Google AdWords made up 24% of Mr. Paracord's total online revenue in 2013.