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Success Through AdWords: Building a new revenue source. The issues. Past attempts at advertising efforts through Google AdWords resulted in poor conversion rates, negative levels of return, and a huge headache.

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Presentation Transcript

Success Through AdWords:

Building a new revenue source.


The issues
The issues

  • Past attempts at advertising efforts through Google AdWords resulted in poor conversion rates, negative levels of return, and a huge headache.

  • Google AdWords was acknowledged as viable online revenue source but proper execution provided a challenge.


The task
The Task

  • Starting fresh with a new account, PPC Essentials was tasked with the mission of creating a profitable Google AdWords account from scratch.


The strategy
The Strategy

  • With a fresh account to work with, PPC Essentials created multiple campaigns focused on:

  • Placing a primary focus on Mr. Paracord's best selling products

  • Implementing specific product-related keywords

  • Writing enticing ad copy

  • Directing visitors to highly-targeting landing pages

  • Creating a Product Listing Ad campaign for Google Shopping


The results
The Results

  • Yearly Revenue

  • 24% of total site revenue from Google AdWords


The results1
The Results

  • Yearly Transactions

  • 26% of total site transactions from Google AdWords


The results2
The Results

  • AdWords ROI in 2013

  • 509%


What are they saying
What Are they saying?

  • “PPC Essentials makes it easy because they know PPC. They worked with us to come up with a budget and determine account goals. The monthly reports are straight forward and they created a dashboard within our account so we can easily understand what’s happening on a daily basis.“

  • - Marcus Bradley, Owner


Recap
Recap

  • With the understanding that an optimized Google AdWords account could provide the company with a substantial online revenue source, Mr. Paracord hired PPC Essentials to create and manage its AdWords account from scratch.

  • Operating at a 5:1 revenue ratio, Google AdWords made up 24% of Mr. Paracord's total online revenue in 2013.


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