PowerPoint Slideshow about 'Personalized Search' - zofia
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It let’s the user save search results, add tags and see other people’s results.
“My Web's features also include tools that let people automatically save their searches, archive exact copies of Web pages as they appear at a certain time, and import bookmarks from Microsoft's Internet Explorer browser” [Hines]
It only allows searching through other users or own bookmarked sites.
Every search by two different users should bring back different results personalized to each one of them.
Because marketers can no longer control the rankings in search engines with the arrival of personalized search, they now have to focus on the content so users would want to come to the site often and get high rankings.
Barbaro, Michael and Zeller, Tom. "A Face Is Exposed for AOL Searcher No. 4417749". The New York Times. 9 Aug 2006 <http://www.nytimes.com/2006/08/09/technology/09aol.html?ex=1312776000&en=f6f61949c6da4d38&ei=5090>
Brick, Rusty. "Your Google Search Results Are Personalized". Search Engine Roundtable. 5 Feb 2007 <http://www.seroundtable.com/archives/007384.html>
Dafforn, Erik. "When Google Changes, SEO Takes It Personally". ClickZ. 7 Feb 2007 <http://clickz.com/showPage.html?page=3624877>