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A Management Overview of Mobile in 5 Minutes

A Management Overview of Mobile in 5 Minutes. Why mobile How to deliver, create, plan it. Why Mobile?. Provide information when users want it …where they want it …how they expect it. Why Mobile?. “Mobilize” existing apps, add novel new ones: Guide to public toilets in London Underground

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A Management Overview of Mobile in 5 Minutes

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  1. A Management Overview of Mobilein 5 Minutes • Why mobile • How to deliver, create, plan it

  2. Why Mobile? • Provide information when users want it • …where they want it • …how they expect it

  3. Why Mobile? • “Mobilize” existing apps, add novel new ones: • Guide to public toilets in London Underground • “Footie (World Cup soccer) bar” finder • NFC-based apps for payment in the field • Surveys • Inventory data entry in the field • Contact lead tracking at trade shows

  4. Why Mobile? • Brand differentiation for marketing • “We’re mobile, they’re not – we’re better, hire us” • Reduce or eliminate paper • Airline boarding passes

  5. Delivery “Vehicles” – eBooks • Dedicated hardware readers – Kindle, Nook, etc • Plus reader apps for mobile and other devices

  6. Delivery “Vehicles” – Sites • Mobile-optimized, or as is • Running on an iPhone in this case.

  7. Delivery “Vehicles” – Apps • Partly or totally native to the device

  8. Why eBooks? • Dedicated devices • But pressured by multi-purpose tablets and ereader apps for mobile devices

  9. Why Sites? • Run on anything with a web browser • Only need follow a few browser standards – simpler than supporting multiple device and platform standards • But don’t take full advantage of platform features

  10. Why Apps? • Take fuller advantage of platform/device features • But hard to maintain across many devices and platforms

  11. Major Platforms (Jan. 2011) • iOS – Apple, 24.7% • Android – Google, 31.2% • RIM – RIM, 30.4% • Microsoft – Microsoft, 8.0% • For use with statistics

  12. Why This “Ecology” Matters • Need to know business properties of your chosen device(s) • Can’t support everything • Don’t want to go down a dead end

  13. Why This “Ecology” Matters • Need to know technical properties of your chosen device(s) • Develop correctly the first time

  14. How To Create • Within tech comm, three ideas: • eBooks – Adobe RoboHelp 8 or 9 (better) • Sites – MadCap Flare 6+ • Apps – MobiFlex or Google App Inventor • Full disclosure – Certified in RoboHelp, Flare, and MobiFlex but not selling them – just pointing them out as options.

  15. Why Work With GUI Tools? • You know the tool • Thus only have to learn a few new things, not everything from scratch • Keep authors out of the code

  16. Plan To… • Develop a “content strategy” • Especially if you plan to single source material to different projects, including mobile • You can’t wing this

  17. Plan To… • Develop standards • Only way to get consistency, automatability • You can’t wing this

  18. Plan To… • Research: • Talk to users and non-users to see what they want • Not what you want them to want • Visit 3rd party mobile stores, see how devices are exhibited – any inferences to draw? • Learn what devices sell most heavily in market niches you want to target

  19. Finally… • No dumping • Create anew to use the medium optimally • But both easier said than done • No feature-itis – KISS

  20. Thank you... Questions, contact… • Hyper/Word Services • 978-657-5464 • nperlin@nperlin.cnc.net • www.hyperword.com • Twitter: NeilEric

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