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Seasonality in Hungary National Tourism Development Strategy. HUNGARIAN TOURIST AUTHORITY. by Tamás Záhonyi. 3 rd AER Seminar on Sustainable Quality Tourism. Å re, 11 March 2005. HUNGARIAN TOURIST AUTHORITY. Hungarian Tourist Authority Role of t ourism in Hungary

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seasonality in hungary national tourism development strategy
Seasonality in HungaryNational Tourism Development Strategy

HUNGARIAN

TOURIST

AUTHORITY

by Tamás Záhonyi

3rd AER Seminar on Sustainable Quality Tourism

Åre, 11 March 2005

slide2
HUNGARIAN

TOURIST

AUTHORITY

Hungarian Tourist Authority

Role of tourism in Hungary

Seasonality in Hungary

National Tourism DevelopmentStrategy

hungarian tourist authority
Hungarian Tourist Authority

HUNGARIAN

TOURIST

AUTHORITY

  • 1st ofJanuary 2005
  • Independent organisation
  • Highest level state administration body for tourism
  • Strategic planning and development, economic and administrative issues, EU and international relations
  • Hungarian National Tourism Office responsible for promoting Hungary
  • Minister without portfolio responsible for regional development
tourism in hungary
Tourism in Hungary

HUNGARIAN

TOURIST

AUTHORITY

  • Represents 9 % of the GDP
  • Offers employment for 320.000 people
  • Single economy activity in many underdeveloped regions
  • Key sector
  • Challenges
    • Concentration
      • Seasonal concentration
      • Territorial concentration
    • Length of stay is short
    • Low average expenditure
    • Share of domestic tourism is low
seasonality
Seasonality

HUNGARIAN

TOURIST

AUTHORITY

2004, in thousands

tourism nights in public accommodations
Tourism nights in public accommodations

HUNGARIAN

TOURIST

AUTHORITY

2004

slide8
HUNGARIAN

TOURIST

AUTHORITY

national tourism development strategy
National Tourism Development Strategy

HUNGARIAN

TOURIST

AUTHORITY

Lack of long term strategy since 1989, spontaneous development

The strategy outlines the priorities of development until 2013

National Board of Tourism: Advisory Board of the Minister with members from the main areas of tourism, tourist regions are also represented

Strategy Working Group

Primary and secondary sources, interviews with tourist professionals

May-June 2004: open consultation

Final version approved in January 2005

the objective of the strategy
The objective of the Strategy

A new approach: tourism is not only a sector of economy, but a part of life.

The main objective is to improve the quality of life - tourism should contribute to sustainability.

To define the frames and guidelines of tourism development for the next 10 years.

The Strategy focuses on the major challenges

Detailed action plans to be elaborated for shorter periods (3-5 years) will describe the planned actions for different regions and tourism products.

objectives the strategy contains 5 comprehensive objectives
ObjectivesThe Strategy contains 5 comprehensiveobjectives:
  • Enhancing the competitiveness of domestic tourism
  • Optimalizing the effects of tourism on the quality of life

Human oriented

and profitable development

for long term

  • Establishment of local destination management organizations
  • Reorganizing the regional tourism management system
  • Creative an effective vertical system from local to national level

Improving

the infrastructure

of tourism

Attraction

development

  • Product development
  • Destination development
  • Development of significant destinations
  • Improving the accessibility of tourism attractions
  • Enhance tourists’ convenience

N T D S

2005-2013

Create an effective

organizational structure

Human resource

development

  • Reorganizing the educational system, according to the demands of the labour-market
  • Preparing a stable employment environment
  • Improving the attitude

Horizontal objectives

decrease concentration
Decrease concentration

Product development

  • Supply development based on natural resources, traditions and heritage

Destination development

  • Local level
  • Regional level
  • National level

Development of destinations of major importance

  • Budapest
  • Lake Balaton
sustainability
Sustainability

Quality-assurance

Research on non-economic impacts of tourism

Sustainable Tourism Working Group

National indicator system

Labels

Carrying capacity

Visitor management

actualities
Actualities
  • The National Tourism Development Strategy (230 pages) and it’s summary (45 pages) were approved by the National Tourist Board in 20th January 2005
  • Publication (printed copies,web-site, CD-ROM)
  • Preparing a government decree proposal
  • The tourism related parts of the National Development Plan II will be based on the National Tourism Development Strategy
slide15
Thank you for your attention!

Hungarian Tourist Authority

H-1535 Budapest Pf. 729

Vérmező út 4.

Tel: (361) 225-6500

Fax: (361) 225-6502

Web: www.mth.gov.hu

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