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Desktop Publishing: The Target Audience. 3.02 Understand business publications. Traits of the Target Audience. Once the type of publication is determined, the next step is to examine the Target Audience .

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Desktop Publishing: The Target Audience


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    1. Desktop Publishing: The Target Audience 3.02 Understand business publications.

    2. Traits of the Target Audience • Once the type of publication is determined, the next step is to examine the Target Audience. Knowledge of the Target Audience is critical to effective communication through publications.

    3. Traits of the Target Audience • Although a TargetAudience can be characterized by many traits, we will only cover the following four in this objective:

    4. Age of the Target Audience Is the publication being prepared for young children to entertain them and tell a story at a birthday party? Is it for a classroom to inform students about a topic? 3. The age of the Target Audience will assist in choosing Design Elements that will be used in the publication. • What is the general age group ? • Elementary • Preteen • Teen • Young adult • Mature adult • Senior citizen

    5. Educational Backgroundof the Target Audience • What is the general Education Level of the Target Audience? • If it can be defined, knowledge of the Educational Background will determine the amount of text, word choices, and amount of graphics used in the publication. • Remember, less is more! • Be concise and get to the point.

    6. Common Interestsof the Target Audience • Does the Audience (group) as a whole share CommonInterests, such as knitting, doll collecting, bowling, stamp collecting, kayaking, or fly fishing?

    7. Special Interest Groups Boy Scouts FBLA Gaming Gardening Harry Potter Other Groups Religious Ethnic Political Sports Sorority or Fraternity Group Memberships Does the Audience share similarGroup Memberships?