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US Consumer Best Practices Meeting Seattle, WA August 27, 2009 - PowerPoint PPT Presentation


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US Consumer Best Practices Meeting Seattle, WA August 27, 2009. 2009 Accomplishments. CBP Document Integrated Carrier Playbooks into CBP Document Standardized “Msg&Data Rates May Apply” Removed the STOP requirement in Initial MT message

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Presentation Transcript
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2009 Accomplishments

CBP Document

  • Integrated Carrier Playbooks into CBP Document
  • Standardized “Msg&Data Rates May Apply”
  • Removed the STOP requirement in Initial MT message
  • Allowed the PIN to be placed anywhere after Pricing in MT messages
  • Incorporated alphanumeric tracking system for expanded CBP ruleset

Structural

  • Improved CBP Carrier legal review process
  • Refreshed and Expanded the CBP Committee membership

2

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Optimized CBP Structure

CCT

CBP

CBP Sub-Committee

Mobile Ecosystem

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Consider This..

  • Transition of Carrier Playbook Integration
  • CBP Member Unity and Evangelization
  • State Regulations – FLAG / UT & MI “Do Not Call”
  • Federal Oversight – FCC & Consumer Privacy
  • CBP Globalization

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“On Deck”

  • Unified Audit Sheet
  • Online CBP Tool
  • Acquisition Marketing
  • Brand/Agency Primer
  • Specific Revisions to CBP
  • Permission Based Advertising
  • Off Deck Billing

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