Film Distribution. Stacey Gibbons. Film Distribution. ‘Film Distribution’ refers to the marketing and circulation of movies in theatres, and for home viewing (DVD, Video-On- Demand, Download and Television).
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-Ensure enough film prints are struck to service all contracted exhibitors on the contract based opening day.
-Ensure their physical delivery to the theatre by the opening day
-Monitor exhibitors to make sure that the film is shown in the particular theatre (minimum number of seats and show times)
-Ensure that the prints return to the distributors office or other storage resource also on the contract based return date.
-Includes the physical production of film prints and their shipping around the world as well as the creation of posters, newspaper and magazine advertisements, TV commercials, trailers and other types of ads.
The distributor is responsible for ensuring a full line of film advertising material is available on each film which it believes will help the exhibitor attract the largest possible audience.
As well as target audience and commercial risk, there are other factors distributors take into account when developing their release plans;
-Competition is always a primary consideration. What films are other distributors likely to release at the same time or during the following weeks-especially those targeted at a similar target audience? Is there space in the market for something different ? Are the most appropriate films for this film available and likely to be offered? Projected release dates are often changed as competing distributors jockey for position week by week
-Is it an event film, a prospective mass market blockbuster or specialised film for more discrete audiences?
-Is there any star power among the cats? What were the leading stars last roles and how successful were they? Is the film made by a ‘name’ director?
-Are any cast members available for UK/international publicity or to attend a premiere.
London with an increasingly diverse population of 7.5 million people accounts for about a quarter of UK cinema admissions.