How Perfect Diary Cosmetics hit the mark by investing in product quality and unique designs

1. How Perfect Diary Cosmetics hit the mark by investing in product quality and unique designs Due to Chinese consumers' lack of confidence in the quality of products made in China, Perfect Diary Cosmetics chose many foreign original equipment manufacturers (OEMs) to produce its cosmetics. Furthermore, a focus on design and tastes adapted to its goals has been a key factor leading to the success of PD. Since the core target of Perfect Diary is Generation Z, a hard-to-reach audience who are accustomed to buying high-quality products and are no longer satisfied with conventional marketing methods, PD was as creative as possible. This year, for example, the fashion brand reinvented itself and decided to expand the interpretation of its logo. PD actually no longer just stands for Perfect Diary, but "P" stands for "Perfect" and "D" stands for "Discovery, Difference and Diversity". It is completely in line with the audience's attitude towards beauty. Perfect Diary Cosmetics perfectly combines collaboration and design From collaborations with important institutions such as the Metropolitan Museum of Art in New York and the British Museum, to PR collaborations with prestigious magazines such as National Geographic or Vogue, to "more modern" collaborations with KOLs and KOCs. Then, from all these partners, uniquely designed original and sexy packaging is created